WORLD PRESS TRENDS - World Association of Newspapers

BELGIUM
Top ten advertising categories (2001)
Advertising sector
Services
Transport
Culture, tourism & leisure
Retail
Telecom
Home & office equipment
Food & drink
Clothing & accessories
Corporate
Cleaning products
Source: MDB CIM
Top ten publishing companies (2001)
(ranked by total circulation)
V.U.M.
Aurex
Sud Presse
Vlijt
Rossel
Concentra
Editions de l’Avenir
C.N.C
Uitgeverij De Morgen
IPM
Source: Association Belge des
Éditeurs de Journaux
Top advertisers (2001)
Advertiser Expenditure (000s)
Belgacom 11,876
D’Ieteren 9,539
France Telecom 8,773
Ford 7,314
Carrefour 6,930
Public authorities 6,116
ING Group 6,089
Aldi 5,929
Deutsche Bank 5,876
Vlaamse Media Maatschappij 5,811
Source: MDB CIM
Newspaper colour capability & formats
Number of: 1998 1999 2000 2001 2002
4-colour newspapers 29 28 28 27 28
Broadsheets 16 16 16 14 7
Tabloids 2 2 2 1 8
Belge 11 10 10 12 12
Source: Association Belge des Éditeurs de Journaux
Internet publishing (No. of online editions)
2001 2002
Dailies 17 17
Source: Association Belge des
Éditeurs de Journaux
Employment & salary
1998 1999 2000 2001
Total no. of Journalists 1,264 1,328 1,377 -
Total no. of Employees 4,356 4,768 4,822 -
Total salary and other employment costs
Euros (Mill) 218 229 - 227
Source: A.B.E.J
Cover prices
Euro
Single copy 0.85-1.30
Subscription 0.69-1.16
Source: Association Belge des
Éditeurs de Journaux
Online readership
Newspaper
page requests/day* 2002
De Standaard 345,255
Tijdnet 290,286
Le Soir En Ligne 179,575
Gazet Van Antwerpen 179,037
Het Belang Van Limburg 111,918
Source: Metriweb
* Average numbers per day in seven days (6-13/03/2003)
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 1.12 Euro at 2001 rate
Gross Domestic Product (Euro billion)
at current prices 202 206 216 225 236 248 256
% change 4.3 2.2 4.9 4.3 4.8 5.0 3.5
at 2001 prices 224 224 232 239 248 254 256
% change 5.4 0.0 3.3 3.3 3.6 2.4 1.0
Gross Domestic Product per capita (Euro 000)
at current prices 19.9 20.3 21.2 22.1 23.1 24.2 25.0
at 2001 prices 22.1 22.1 22.8 23.5 24.2 24.8 25.0
Population
Millions 10.1 10.2 10.2 10.2 10.2 10.3 10.3
Consumer Price Index
2001=100 89.8 91.8 93.2 94.1 95.1 97.6 100.0
%change 1.4 2.1 1.6 0.9 1.1 2.5 2.5
Ad.spend as a % of GDP
0.55 0.56 0.60 0.68 0.71 0.73 0.69
Advertising Expenditure Growth (%)
at current prices 6.8 2.4 14.0 17.4 9.6 8.5 -2.8
at 2001 prices 5.2 0.2 12.3 16.3 8.3 5.8 -5.1
Source: IFS, ZenithOptimedia
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003