WORLD PRESS TRENDS - World Association of Newspapers

BELGIUM
MORE FACTS
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (Euro million)
Dailies 297.9 335.3 350.4 351.4 352.4 18.28 0.28
Dailies § 316.7 352.4 359.1 351.4 345.8 9.19 -1.59
Sales revenues (Euro million)
Dailies 257.7 268.4 275.9 277.3 278.3 7.98 0.36
Dailies § 274.0 282.1 282.8 277.3 273.1 -0.32 -1.51
Volume of advertising sold (pages & page equivalents)
Total 14,587 18,559 - - - - -
In colour 10,153 13,103 - - - - -
§ at constant 2001 prices
Source: A.B.E.J./B.V.D.U./Mediamark Belgium
Advertising revenues include production costs and agency commission (15%),
after discounts
Type of newspaper sales (%)
Single Postal
copy deliveries
1998 57.5 42.5
1999 57.0 43.0
2000 56.8 43.2
2001 56.2 43.8
2002 54.8 45.2
Source: Association Belge des
Éditeurs de Journaux
380
360
340
320
300
280
260
240
220
Dailies: Advertising and sales revenues at
current and constant 2001 prices
(Euro mill)
Advertising revenues
1998 1999 2000 2001 2002
Current
Current
Sales revenues
Constant
Constant
Postal
deliveries
45.2%
Type of newspaper sales in 2002 (%)
Single copy
54.8%
Distribution and newsprint costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 31 31 31 31 31
Postal deliveries 23 23 23 - -
Home deliveries - - 31 31 31
Average distribution cost per copy
Subscription Euros 0.17 0.17 0.17 - -
Single copy Euros 0.22 0.22 0.22 0.25 -
Newsprint costs (average per ton)
Euros 521 514 527 - -
Source: Association Belge des Éditeurs de Journaux
Contribution of classified, display and insert
advertising to total advertising income (%)
1996 1997 1998 1999 2000
Display 59.8 56.8 52.6 56.2 56.0
Classified 40.2 40.9 44.4 41.7 41.8
Inserts - 2.3 3.0 2.1 2.2
Source: A.B.E.J./B.V.D.U.
Daily newspapers only
Top ten dailies (2002)
Circulation Readership Cover Price Full page rate (Euro)
Title Publisher (000) (000) Euro US$ Format Mono Colour
Het Laatste Nieuws/De Nieuwe Gazet Aurex 270 963 0.85 0.76 Belge 22,280 24,010
Het Nieuwsblad/De Gentenaar V.U.M. 202 734 0.85 0.76 Belge 22,809 24,428
La Meuse/La Capitale/Nouvelle Gazette/La Province Sud Presse 130 584 0.90 0.81 Tabloid 13,475 26,165
Gazet Van Antwerpen Vlijt 120 391 0.85 0.76 Broadsheet 16,545 17,910
Le Soir Rossel 105 464 0.90 0.81 Belge 20,065 24,824
Het Belang Van Limburg Concentra 103 387 0.95-1.00 0.73-0.80 Broadsheet 12,442 13,503
Groupe Vers l’Avenir Editions de l’Avenir 99 370 0.85 0.76 Belge 11,335 13,034
Het Volk V.U.M. 93 375 0.85 0.76 Belge 9,775 14,348
La Dernière Heure/Les Sports C.N.C. 82 314 0.90 0.81 Tabloid 7,122 8,783
De Standaard V.U.M. 77 292 1.00-1.25 0.91-1.03 Broadsheet 16,848 17,452
Source: Association Belge des Éditeurs de Journaux
Broadsheet: 8 x 540 mm Belge: 7 x 490 mm Tabloid: 5 x 385 mm
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 61