WORLD PRESS TRENDS - World Association of Newspapers

AUSTRIA
Top ten advertisers (2002)
Advertiser Newspaper expenditure Euro (000)
Telekom Austria 33,433
Rewe Austria 19,578
Verlagsgruppe News 19,539
T-Mobile Austria 19,081
Spar Österreich 17,549
Raiffeisen Sektor Österreich 15,321
Bank Austria Creditanstalt 13,868
Media Saturn Beteiligungs AG 13,329
Kika/Leiner 13,056
Hofer KG 10,109
Source: Media Focus Research
Cover prices
Euro
Single copy 0.58-1.50
Subscription * 0.56-1.08
* per issue
Media consumption (minutes per day)
Adults 1992 *
Newspapers 57
Radio 61
Television 221
* latest survey
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 13 15 15 14 14
Online readership (page impressions per month)
Newspaper 1998 1999 2000 2001 2002
News Networld - - - 266,837,210 420,105,270
Krone.at - 1,561,969 81,556,003 141,043,327 182,989,864
Top (Kurier group) - - - 71,885,897 90,649,078
Austria.com - 2,379,345 25,641,508 38,722,021 43,600,108
Der Standard Online 1,699,327 2,047,458 13,625,405 16,214,628 21,233,249
Source: ÖWA
The figures above are independently audited
Newspaper colour capability & formats
Number of: 1998 1999 2000 2001 2002
4-colour newspapers 16 16 16 15 16
Tabloids 8 8 8 8 7
Other 9 9 9 8 9
CROSS MEDIA OWNERSHIP
Owners Regional TV National TV Regional Newspapers National Newspapers Radio
Regional TV 100% as long as areas Forbidden 100% 100% 100%
Licensees
of coverage don’t overlap
National TV Forbidden Only one private national 100% 100% 100%
Licensees
TV licence
Regional 100%, as long as owner 100%, as long as owner
Newspaper does not cover more than does not cover more than Cartel Act Cartel Act 100%
Owners 30% of readership in region 30% of readership in Austria
National 100%, as long as owner 100%, as long as owner
Newspaper does not cover more than does not cover more than Cartel Act Cartel Act 100%
Owners 30% of readership in region 30% of readership in Austria
Satellite TV 100% 100% 100% 100% 100%
Broadcasters
Local radio 100% as long as the radio 100% as long as the radio 100% 100% 100% but every region
Licensees has no more than 30% of has no more than 30% of may only be covered
the audience in the region the audience in the region once by one owner (twice
by one media chain)
National radio No national licence No national licence No national licence No national licence No national licence
Licensees
Foreign EEA companies: 100% EEA companies: 100% 100% 100% EEA companies: 100%
Investors Others: 49% Others: 49% Others: 49%
ADVERTISING EXPENDITURE & ECONOMIC DATA
56
Advertising expenditure
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 374 392 420 459 543 590 571 531 537 553 577
Magazines 297 325 352 415 477 544 547 545 550 574 599
Television 270 278 335 355 425 479 464
Radio 136 129 131 152 151 158 162
Cinema 6 6 9 9 9 11 10
Outdoor 79 85 95 103 119 112 125
Total 1,163 1,215 1,342 1,492 1,725 1,893 1,879 1,809 1,848 1,932 2,028
Source: 1995-96 Nielsen, 1997-2001 Focus Media Research (except cinema, which is Wegra), 2002-2005 ZenithOptimedia
Notes: Includes agency commission (at 15%) and classified, excludes production costs, before discounts
Newspapers figure refers only to dailies
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003