WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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AUSTRIA<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Number <strong>of</strong> titles<br />
Total dailies 17 17 16 15 15 -11.76 0.00<br />
National dailies 7 7 8 8 8 14.29 0.00<br />
Regional dailies 10 10 8 7 7 -30.00 0.00<br />
Non-dailies 128 121 120 118 123 -3.91 4.24<br />
National non-dailies 12 12 11 13 13 8.33 0.00<br />
Regional non-dailies 116 109 109 105 110 -5.17 4.76<br />
Free papers 30 31 73 75 75 150.00 0.00<br />
Circulation (000)<br />
Total dailies 2,669 2,896 2,503 2,438 2,403 -9.97 -1.46<br />
National dailies 1,817 2,121 2,141 2,018 2,089 14.96 3.50<br />
Regional dailies 852 775 362 420 314 -63.14 -25.25<br />
Free dailies - - - - 150 - -<br />
Titles<br />
18<br />
17<br />
16<br />
15<br />
14<br />
Number <strong>of</strong> daily titles and circulation<br />
Titles<br />
Circulation<br />
1998 1999 2000 2001 2002<br />
3,500<br />
3,000<br />
2,500<br />
2,000<br />
1,500<br />
1,000<br />
500<br />
0<br />
Circulation (000s)<br />
MORE FACTS<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Advertising revenues (Euro million)<br />
Dailies 459 543 590 571 537 17.17 -5.88<br />
Dailies § 485 571 605 571 529 9.13 -7.36<br />
Volume <strong>of</strong> advertising sold (pages & page equivalents)<br />
Total 50,390 56,200 63,000 62,000 58,500 16.09 -5.65<br />
Source: VÖZ<br />
§ at constant 2001 prices<br />
650<br />
600<br />
550<br />
500<br />
450<br />
Dailies: Advertising revenues at current and constant<br />
2001 prices (Euro million)<br />
400<br />
1998 1999 2000 2001 2002<br />
Current<br />
Constant<br />
Top ten dailies (2002)<br />
Circulation Readership Cover Price *<br />
Full page rate (Euro)<br />
Title Publisher (000) (000) Euro US$ Format (mm) Mono Colour<br />
Neue Kronen Zeitung Krone-Verlag 1,018 2,930 0.80 0.72 198 x 265 23,134 29,574<br />
Kleine Zeitung Kleine Zeitung 295 835 0.80 0.72 200 x 275 14,305 19,074<br />
Kurier Kurier Zeitungsverlag und Druckerei 258 748 0.73 0.65 266 x 400 18,768 22,848<br />
U-Express † Danubia Werbung 150 - - - 198 x 260 5,240 6,280<br />
OÖ Nachrichten Wimmer Medien 133 355 0.90 0.81 270 x 410 10,824 15,153<br />
Die Presse Die Presse Verlagsgesellschaft 124 361 1.00 0.89 266 x 421 11,850 14,220<br />
Tiroler Tageszeitung Schlüsselverlag J. S. Moser 119 345 0.85 0.76 284 x 430 9,700 14,551<br />
Der Standard Standard Verlagsgesellschaft 111 383 1.10 0.98 272 x 428 12,340 15,425<br />
Salzburger Nachrichten Salzburger Nachrichten Verlags 98 301 0.80 0.72 270 x 410 9,471 13,259<br />
Vorarlberger Nachrichten Eugen Russ, Vorarlberger Zeitungsverlag 72 211 0.80 0.72 278 x 425 5,950 8,330<br />
Source: ÖAK, MA, VÖZ, publishers' statements<br />
† circulation not audited by the ÖAK<br />
* weekday<br />
Top ten advertising categories (2002)<br />
Advertising sector % <strong>of</strong> display ad revenue<br />
Services 17.3<br />
Commerce & distribution 11.9<br />
Finance 10.5<br />
Auto 9.3<br />
Office/IT/telecommunications 8.9<br />
Media 5.6<br />
House & garden 5.3<br />
Travel & tourism 5.2<br />
Cosmetics & pharmaceuticals 4.1<br />
Other economic sectors 4.0<br />
Source: Media Focus Research<br />
Top ten publishing companies (2002)<br />
(ranked by total printed circulation)<br />
Krone-Verlag<br />
Kleine Zeitung<br />
Kurier Zeitungsverlag und Druckerei<br />
Danubia Werbung<br />
Wimmer Medien<br />
Die Presse Verlagsgesellschaft<br />
Schlüsselverlag J. S. Moser<br />
Standard Verlagsgesellschaft<br />
Salzburger Nachrichten Verlags<br />
Eugen Russ, Vorarlberger Zeitungsverlag<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 55
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