WORLD PRESS TRENDS - World Association of Newspapers

AUSTRIA
A working party within the Association has agreed on uniform
reprographic guidelines for newspaper printing (Austria Druck
Standard – ADS – Austria Print Standard) for daily and weekly
newspapers. This will make coordination between the
individual production stages in the printing process very much
easier in future. Uniform parameters will also boost reliability
for advertising customers. Better quality, cost savings and fewer
complaints are the main objectives underlying the ADS
campaign.
POPULATION
A study on ‘paid content’ payment systems was initiated by
the Association to investigate and evaluate 50 different payment
systems according to uniform criteria. Not only were customers’
requirements for simple handling, security and anonymity taken
into account, but also the demands of content providers for
whom acceptance, protection against hackers and protection
against loss of receivables are important. The association has
set up a working party to use the study to establish a common
payment system.
Population by age and sex
All adults Male Female Households
000 % 000 % 000 % 000
14-15 163 2 83 3 80 2 3,320
16-24 872 13 448 14 424 12
25-34 1,123 17 550 17 573 16
35-44 1,388 21 705 22 683 19
45-54 1,025 15 516 16 509 15
55-64 964 14 461 14 503 14
65+ 1,211 18 479 15 732 21
Total 6,746 100 3,242 100 3,504 100
Source: Media Analyse 2002
Population by social class and sex
All adults Male Female Households
000 % 000 % 000 % 000 %
A & B 2,061 31 1,128 35 933 27 814 25
C1 1,328 20 669 21 659 19 584 18
C2 1,345 20 664 20 681 19 681 21
D 1,330 20 595 18 735 21 766 23
E 682 10 186 6 496 14 476 14
Total 6,746 100 3,242 100 3,504 100 3,321 100
Source: Media Analyse 2002
A= 606 points + Points are given for:
B= 426 -605 income of household (0-620)
C1= 326 - 425 education (0-120)
C2= 250 - 325 profession (20-140)
D= 155 - 249 0 being lowest level, 620 being highest
E= 0 -154
Housewives (co-habiting persons)
Housewives
000 %
under 25 65 4
25-34 248 14
35-44 359 20
45-54 314 17
55-64 349 19
over 65 500 27
Total 1,835 100
Source: Media-Analyse 2002
Households
Households
Occupancy 000 %
1 person 1,050 32
2 people 990 30
3 people 537 16
4 people 452 14
5 or more people 291 9
3,320
without children 2,529 76
with children 792 24
with children aged 0-1 115 3
with children aged 2-5 243 7
with children aged 6-9 318 10
with children aged 10-14 404 12
Total 3,321 100
Source: Media-Analyse 2002
Age structure of daily readership
% of % reach within
Age readership age group
14-19 7.1 62.7
20-29 13.7 69.0
30-39 20.4 73.1
40-49 18.2 78.2
50-59 15.7 80.9
60-69 12.2 76.8
70+ 12.7 71.5
Newspaper reach (%)
Daily
All adults 73.8
Men 76.6
Women 71.3
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003