WORLD PRESS TRENDS - World Association of Newspapers

AUSTRALIA
* Change (%)
1998 1999 2000 2001 2002 * 98/2002 2000/02
Advertising revenues (A$ million)
Total dailies 1,924 2,012 2,142 - 1,888 - -
City & national dailies 1,561 1,636 1,748 - 1,524 - -
Regional dailies 363 376 394 - 364 - -
Total dailies § 2,130 2,193 2,235 - 1,831 - -
Regional non-dailies 244 229 233 - - - -
City Sundays 290 309 322 - - - -
Free papers 553 525 661 - - - -
Sales revenues (A$ million)
Total dailies 907 956 1,041 - - - -
City & national dailies 756 796 864 - - - -
Regional dailies 151 160 177 - - - -
Total dailies § 1,004 1,042 1,087 - - - -
Regional non-dailies 26 28 31 - - - -
City Sundays 226 228 247 - - - -
§ at constant 2001 prices
Source: Advertising Expenditure in Main Media, Commercial Economic Advisory Service
of Australia (CEASA). Excludes agency commission, production costs and directories.
After discounts.
* Non-national, retail and classified data was introduced in 2002 which accounts for the
increase in ad and sales revenue - 2002 data is not comparable with previous years.
2,500
2,300
2,100
1,900
1,700
1,500
1,300
1,100
900
700
Dailies: Advertising and sales revenues at current and
constant 2001 prices (A$ million)
Advertising revenues
1998 1999 2000 2001 2002
Current
Current
Sales revenues
Constant
Constant
Distribution and newsprint costs
1997 1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 32 32 32 32 - -
Home deliveries 32 32 32 32 - -
Newsprint costs (average per ton)
A$ 926 955 975 947 980 985
Source: ANM/Fletcher Challenge Paper/Norske Skog
Distribution costs vary for different newspapers, and in different areas. The above figures
are an estimate of the average cost of delivery to newsagents and agency commission.
The newsagency system has now been deregulated. From Feb 2001 each publisher
has had to negotiate an individual contract for retail and home delivery - without relying
on a governing body or publishers jointly administering the system.
Top ten dailies (2002)
Circulation Readership Cover price Full page rate (A$) *
Title Publisher (000) (000) A$ US$ Format Mono Colour
The Herald Sun, Victoria Herald and Weekly Times 552 1,491 1.00 0.52 Tabloid 26,374 34,286
The Daily Telegraph Mirror Australia Telegraph Publications 409 1,185 1.00 0.52 Tabloid 22,411 29,134
The Sydney Morning Herald John Fairfax Publications 220 869 1.20 0.62 Broadsheet 37,184 48,340
The Courier Mail, Queensland Queensland Newspapers 218 603 1.00 0.52 Broadsheet 19,085 24,810
The Advertiser, South Australia Advertiser Newspapers 204 578 1.00 0.52 Tabloid 8,811 11,667
The West Australian West Australian Newspapers 203 595 1.00 0.52 Tabloid 7,134 9,274
The Age, Victoria John Fairfax Publications 193 699 1.20 0.62 Broadsheet 29,260 38,038
The Australian Mirror Australia Telegraph Publications 129 436 1.20 0.62 Broadsheet 24,943 32,425
The Australian Financial Review John Fairfax Publications 90 293 2.50 1.29 Tabloid 12,639 18,139
The Mercury, Tasmania Davies Bros 50 134 1.00 0.52 Tabloid 3,676 4,779
Source: Readership - Roy Morgan Single Source Australia
* 2001 figures
Top ten advertising categories (2000) Top publishing companies (2000) Top ten advertisers (2000)
Advertising sector % of display ad revenue Advertiser Expenditure A$ (mill)
Retail 20 News Limited Woolworths 38.5
Auto 11 John Fairfax Publications Telstra 37.4
Finance 9 APN News & Media Coles Myer 28.4
Travel & accommodation 8 Rural Press Cable & Wireless Optus 22.4
Entertainment/leisure 8 West Australian Newspapers Commonwealth Bank 21.3
Property 7 Trading Post Ansett 15.4
Communications 7 Estimated based on a combination One Tel 15.3
Employment/recruitment 7 of circulation and advertising revenue. Qantas 14.5
Government 3 Toyota 14.5
Computers 2 News Corp 13.3
Source: AdEx Data
Source: AdEx Data
New launches
Title Published by Launch date
Central Coast Herald John Fairfax Publications September 2002
Note: The Central Coast Extra Express Advocate became a five-day-a-week publication
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 49