WORLD PRESS TRENDS - World Association of Newspapers

AUSTRALIA
AUSTRALIA
POPULATION
Population by age and sex
All individuals Male Female Households
000 % 000 % 000 % 000
Children 3,913 21 2,008 22 1,905 20 7,017
15-24 2,566 14 1,306 14 1,260 13
25-44 5,591 30 2,749 30 2,842 30
45-64 4,329 23 2,161 23 2,168 23
65+ 2,371 13 1,043 11 1,328 14
Total 18,770 100 9,267 100 9,503 100
Source: Australian Bureau of Statistics census 2001
Newspaper reach 2000 (%)
Daily Weekly Monthly
All adults 50.8 81.7 93.4
Men 54.3 83.7 94.1
Women 47.4 79.7 92.7
MHS 49.7 81.2 93.3
Source: Roy Morgan Research December 2000
MHS = Main Household Shopper
Population by social class and sex (2001)
All adults Male Female
000 000 000
AB 3,107 1,797 1,310
C 3,108 1,547 1,561
D 3,106 1,500 1,606
E 3,108 1,467 1,641
FG 3,107 1,349 1,758
Total 15,536 7,660 7,876
Source: Roy Morgan Research July 2001
AB = professionals, 71% have degree/diploma,
46% have household income over A$50,000
C = 3 out of 10 are white-collar workers, 38% have incomes
of over A$50,000, most have tertiary education
D = skilled and semi-skilled trades people, with
middle range incomes
E = 75% left school before year 12, less than half are employed
FG = 11% are semi or unskilled workers, 76% are not employed.
Age structure of readership (2000)
% of % monthly reach
Age readership within age group
14-24 18.4 90.6
25-34 18.5 93.1
35-44 18.7 94.8
45-54 18.3 96.0
55-64 11.9 95.8
65+ 14.2 95.8
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2000/02
Number of titles
Total dailies 48 48 48 - 48 0.00 0.00
City dailies 10 10 10 - 11 10.00 10.00
National dailies 2 2 2 - 2 0.00 0.00
Regional dailies 36 36 36 - 35 -2.78 -2.78
Regional non-dailies 96 96 97 - 95 -1.04 -2.06
City Sundays 10 10 10 - 11 10.00 10.00
Free papers 236 243 247 - - - -
Circulation (000) * **
Total dailies 3,103 3,107 3,083 - - -0.65 -0.79
City dailies 2,251 2,270 2,240 - - -0.50 -1.35
National dailies 243 251 253 - - 4.19 0.87
Regional dailies 609 586 590 - - -3.13 0.68
Regional non-dailies 370 385 381 - - 2.82 -1.05
City Sundays 3,428 3,441 3,416 - - -0.36 -0.75
Free papers 9,524 9,947 10,332 - - 8.48 3.86
Total annual sales (millions of copies) * **
Total dailies 943.8 942.8 930.3 - - -1.43 -1.33
City & national dailies 789.6 789.7 777.5 - - -1.53 -1.54
Regional dailies 154.2 153.1 152.8 - - -0.91 -0.20
Regional non-dailies 32.6 31.5 30.7 - - -5.83 -2.54
City Sundays 178.2 179.0 177.6 - - -0.34 -0.78
Source: ABC/Circulation Audit Board
* Change % 98/2000
** Change % 99/2000
Titles
49
48
47
46
45
Number of daily titles and circulation
Titles
Circulation
1998 1999 2000 2001 2002
3,120
3,100
3,080
3,060
3,040
3,020
3,000
Circulation (000s)
MORE FACTS
Contribution of classified, display and insert
advertising to total advertising income 2002 (%)
1997 1998 1999 2000
Display (including inserts) 56.1 53.2 53.6 53.4
Classified 43.9 46.8 46.4 46.6
Source: Commercial Economic Advisory Service of Australia (CEASA)
Cover prices
A$
Single copy 0.66-2.50
Source: ABC
48
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003