WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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ARMENIA<br />
MORE FACTS<br />
Type <strong>of</strong> newspaper sales (%)<br />
Single<br />
copy Other<br />
2001 90 10<br />
2002 85 15<br />
Type <strong>of</strong> newspaper sales in 2002 (%)<br />
2002<br />
Advertising revenues (Dram million)<br />
Dailies 30.2<br />
Non-dailies 54.2<br />
Sales revenues (Dram million)<br />
Dailies 600<br />
Non-dailies 300<br />
Other<br />
15%<br />
Single copy<br />
85%<br />
Newspaper colour capability & formats<br />
Number <strong>of</strong>: 2002<br />
Broadsheets 1<br />
Tabloids 5<br />
Top dailies (2002)<br />
Cover price<br />
Full page rate (Dram)<br />
Title Publisher Circulation (Dram) US$ Format Mono Colour<br />
Hayastani Hanrapetutyun Hanrapetutyun CJSC 6,000 100 0.26 Broadsheet 150-200 -<br />
Azg Azg Daily 5,000 100 0.26 Tabloid 200 -<br />
Aravot Aravot Daily 5,000 100 0.26 Tabloid 200 285-300<br />
Haykakan Zhamanak Dareskizb 4,500 100 0.26 Tabloid - -<br />
Hayots Ashkhar Hayots Ashkhar Daily 3,500 100 0.26 Ttabloid 180-200 -<br />
Orran Lokus Standi 3,000 50 0.13 Tabloid - -<br />
Top ten advertising categories (2002)<br />
Advertising sector Expenditure (%)<br />
Bank services and reports 30.0<br />
Property 25.0<br />
Airlines and travel agencies 20.0<br />
Cosmetics and beauty salons 7.0<br />
Alcohol and cigarettes 5.0<br />
Computers and accessories 5.0<br />
Classified 4.8<br />
Training and education 3.0<br />
Stores and boutiques 0.1<br />
Restaurants, bars and hotels 0.1<br />
Top publishing companies (2002)<br />
Tigran Mets<br />
Gind<br />
H.Simikyan<br />
Grigor Tatevatsi<br />
Voskan Yerevantsi<br />
Top ten advertisers (2002)<br />
Advertiser<br />
Total expenditure (Dram)<br />
SIL Group 7,000,000<br />
Armavia 6,600,000<br />
Grand Candy 3,000,000<br />
Multi Group 2,000,000<br />
Jermuk 1,500,000<br />
Vedi Alco 700,000<br />
Cigaronne 400,000<br />
Grand Tobacco 300,000<br />
Kilikia Beer 200,000<br />
Avshar 200,000<br />
Source: informal survey <strong>of</strong> newspaper ad<br />
sales departments<br />
Newsprint costs<br />
2002<br />
As % <strong>of</strong> average cover price *<br />
Single copy sales 25-30<br />
Postal deliveries 45<br />
Newsprint costs (average per ton)<br />
Dram 472,000<br />
Euros 743<br />
* Figures include dailies and non-dailies<br />
Internet publishing (No. <strong>of</strong> online editions)<br />
2002<br />
Dailies 5<br />
Non-dailies 3<br />
Cover prices (dailies - 2002)<br />
Dram<br />
Single copy 50-100<br />
Subscription 125<br />
Taxes<br />
VAT on: sales 20 advertising 20<br />
newsprint 20 plant 20<br />
composition 20 (standard VAT rate 20)<br />
There is a 20% tax on advertising.<br />
Newspaper pr<strong>of</strong>its are taxed 20%.<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 47
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