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WORLD PRESS TRENDS - World Association of Newspapers

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ARGENTINA<br />

Advertising expenditure<br />

(US$ millions, in current prices)<br />

1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005<br />

<strong>Newspapers</strong> 1,157 1,256 1,460 1,580 1,091 654 808 472 522 578 698<br />

Magazines 205 225 263 292 306 331 271 154 171 190 231<br />

Television 1,140 1,148 1,291 1,260 1,371 1,182 1,051<br />

Radio 205 227 220 215 204 231 226<br />

Cinema 41 52 50 49 54 48 44<br />

Outdoor 150 178 193 207 204 228 168<br />

Total 2,898 3,086 3,476 3,603 3,231 2,674 2,568 1,542 1,696 1,865 2,238<br />

Source: 1995-2000 AAM, 2001-2005 ZenithOptimedia<br />

Notes: Excludes production costs and classified, after discounts, includes agency commission at 17.65% (1993-97)<br />

or 15% (1998-2004), newspaper measurement changed in 1999<br />

Taxes<br />

VAT on:<br />

sales 0 advertising 21%<br />

newsprint 21% plant 21%<br />

composition 21% (standard VAT rate 21%)<br />

There is a 30% tax on pr<strong>of</strong>it. VAT is deductible from other taxes<br />

Subsidies<br />

There are no credit facilities or special loans for media<br />

companies. Equipment purchase relief, lower interest rates or<br />

credit may only be obtained by participating in programmes or<br />

promotion plans in other economic sectors.<br />

Discounts<br />

on: post 0 rail 0 telephone 0 telegraph 0 telex 0<br />

Ownership<br />

Does any law exist governing publishing-house ownership, or the<br />

registration <strong>of</strong> shares in newspaper-publishing companies No<br />

Is there any law prohibiting or restricting foreign companies or<br />

individuals from owning shares, and in particular, the majority <strong>of</strong><br />

shares, <strong>of</strong> domestic daily newspapers No<br />

Is there any law prohibiting daily newspaper or periodical publishers<br />

from operating radio or television stations in the same locality No<br />

So as to guarantee disclosure and transparency in the capital structure<br />

and to avert silent partnerships, is there a law or rule making it possible<br />

to determine who actually owns a publishing company No.<br />

However, every year all joint-stock companies are required to<br />

present balance sheets and books containing the names,<br />

occupations and identity card numbers <strong>of</strong> their shareholders.<br />

Limited-liability companies are not required to present their<br />

balance sheets.<br />

Is there an antitrust law limiting concentration in the daily press<br />

No<br />

Is further regulation <strong>of</strong> media concentration expected No<br />

44<br />

<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003

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