WORLD PRESS TRENDS - World Association of Newspapers

ARGENTINA
Type of newspaper sales in 2000 (%)
Type of newspaper sales (%)
Single Home
copy deliveries
1997 40 60
1998 40 60
1999 40 60
2000 40 60
Home
deliveries
60%
Top ten dailies (2001)
Circulation Readership Full page rate (US$)
Title Publisher (000) (000) Format Mono Colour
Clarin AGEA SA 523 1,295 Tabloid 21,804 29,808
La Razón Editorial La Razón 228 - - 20,660 24,792
Cronica Editorial Sarmiento 225 282 Tabloid 13,653 16,384
La Nación La Nación Group 178 230 Broadsheet 33,973 39,968
Diario Popular Imbrepa 137 223 Tabloid 10,500 13,125
Pagina 12 Editorial Pagina 12 118 - - 16,577 21,550
Ambito Financiero AmFin SA 105 - Tabloid 23,940 31,122
La Voz de Interior La Voz de Interior SA 58 185 Broadsheet 17,172 20,606
El Cronista Editorial El Cronista 57 - - 16,720 21,736
La Gaceta La Gaceta SA 56 121 Broadsheet 15,100 16,610
Single copy
40%
Top advertising categories (2001) Top publishing companies (2000) Top ten advertisers (2001)
Advertising sector Expenditure (Peso 000s) (ranked by advertising revenue) Advertiser Expenditure (Peso 000s)
Retail 175,564 Clarin Group Cencosud 34,233
Media 136,101 La Nación Group Editorial AGEA 23,690
Communications 56,542 Ed. Ambito Financiero Coto C.I.C.S.A 16,570
Banks 52,949 Ed. La Razon Garbarino 13,754
Politics 52,898 Ed. Pagina 12 Prima 12,907
Auto 52,632 Ed. La Presa Fravega S.A.C.I.E.I. 11,913
Tourism 37,763 Ed. El Cronista The Home Depot 11,816
Education 29,332 Disco 11,226
Finance/insurance 28,503 Telecom ARG-STET-France 11,014
Source: MONITOR Artear 10,822
Source: MONITOR
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 1.00 Peso at 2001 rate
Gross Domestic Product (Peso billion)
at current prices 258 272 293 299 284 284 269
% change 0.2 5.5 7.6 2.1 -5.2 0.2 -5.5
at 2001 prices 254 267 286 290 278 281 269
% change -3.1 5.2 7.1 1.2 -4.0 1.1 -4.4
Gross Domestic Product per capita (Peso 000)
at current prices 7.4 7.7 8.2 8.3 7.8 7.7 7.4
at 2001 prices 7.3 7.6 8.0 8.0 7.6 7.6 7.4
Population
Millions 34.8 35.2 35.7 36.1 36.6 37.0 36.2
Consumer Price Index
2001=100 101.6 101.9 102.4 103.3 102.0 101.1 100.0
% change 3.4 0.2 0.5 0.9 0.9 -0.9 -1.1
Ad.spend as a % of GDP
1.12 1.13 1.19 1.20 1.14 0.94 0.96
Advertising Expenditure Growth (%)
at current prices -6.7 6.5 12.6 3.7 -10.3 -17.2 -4.0
Source: IFS, ZenithOptimedia
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 43