WORLD PRESS TRENDS - World Association of Newspapers

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DISTRIBUTION Development of sales volumes of exported titles into different markets (according to publishers and exporters) Pricing Who determines copy prices of the exported titles Trend 2002 Europe North America Middle East Sales volumes ➚ ➘ no of titles information exported into the different regions (publishers report) Sales volumes ➚ ➙ no of titles information exported into the different regions (exporters report) Asia Africa Latin Pacific America ➙ ➙ ➘ ➙ ➙ ➘ 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% answered by publishers answered by exporters publisher alone publisher together with importer/distributor exporter together with importer/distributor importer/distributor alone Percentage of titles carrying a bar code With few exceptions all international titles carry a bar code: Composition of sales of international/foreign publications (according to local distributors) Product Europe North America Middle East Asia Pacific Africa Latin America Newspapers 33% 25% 36% 10% 16% 4% Magazines 45% 47% 51% 37% 56% 87% Books 8% 9% 13% 20% 5% 9% Other 14% 19% - 33% 23% - 87% of the publishers and 64% of the exporters claim 100% of their titles carry a bar code 2% of the publishers and 24% of the exporters claim 85- 99% of their titles carry a bar code Sales conditions abroad Do you grant your foreign partners full rights to return unsold copies Development in press exports (according to publishers and exporters) Development Report 2002 Expectation 2003 Number of internationally ➚ ➚ distributed publications Number of countries ➙ ➙/➚ supplied 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% publishers exporters yes, all over only to selected partners only for selected titles no, firm sales only Mode of transport What percentage of your foreign circulation reached your export markets by air, by land, by sea (when leaving the country of origin) Air Land Sea Are you exporting unsold copies 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% publishers exporters to selected countries certain titles no inner circle: publishers outer circle: exporters Experiences with unauthorised exports 70% of the exporters and 37% of the publishers claim to face problems with unauthorised exports. 38 WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003
DISTRIBUTION Territorial exclusivity Do you grant territorial distribution exclusivity to your partners abroad Percentage of total sales revenue (single copy and subscriptions) generated in export markets 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% publishers exporters yes, all over only in selected countries only for selected titles no, nowhere < 5% 5-30% >30% WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 39
Page 1 and 2: WORLD PRESS TRENDS 2003 EDITION 25
Page 3 and 4: CONTENTS CHAPTER 1: OVERALL STATIST
Page 5 and 6: CHAPTER ONE OVERALL STATISTICS
Page 7 and 8: ADVERTISING REVENUE SHARES 1998 (%)
Page 9 and 10: TITLES AND CIRCULATIONS Change (%)
Page 11 and 12: DAILIES DAILIES: COUNTRIES OF TOP 1
Page 13 and 14: TITLES DAILIES NUMBER OF TITLES/ADU
Page 15 and 16: CIRCULATION DAILIES AVERAGE CIRCULA
Page 17 and 18: ANNUAL SALES DAILIES CHANGE IN TOTA
Page 19 and 20: ADVERTISING REVENUES DAILIES CHANGE
Page 21 and 22: SALES REVENUES DAILIES CHANGE IN SA
Page 23 and 24: TITLES NON-DAILIES NUMBER OF TITLES
Page 25 and 26: CIRCULATION NON-DAILIES AVERAGE CIR
Page 27 and 28: ANNUAL SALES NON-DAILIES CHANGE IN
Page 29 and 30: SALES REVENUES NON-DAILIES NON-DAIL
Page 31 and 32: TITLES SUNDAYS NUMBER OF TITLES/ADU
Page 33 and 34: CIRCULATION SUNDAYS AVERAGE CIRCULA
Page 35 and 36: ADVERTISING/SALES REVENUES SUNDAYS
Page 37 and 38: CIRCULATION FREE PAPERS NUMBER OF T
Page 39 and 40: ANNUAL SALES FREE PAPERS FREE PAPER
Page 41: DISTRIBUTION Report on world-wide p
Page 45 and 46: CHAPTER TWO COUNTRY REPORTS
Page 47 and 48: ARGENTINA Type of newspaper sales i
Page 49 and 50: ARMENIA Commentary - IREX/ProMedia
Page 51 and 52: ARMENIA MORE FACTS Type of newspape
Page 53 and 54: AUSTRALIA * Change (%) 1998 1999 20
Page 55 and 56: AUSTRALIA ADVERTISING EXPENDITURE &
Page 57 and 58: Commentary - Verband Österreichisc
Page 59 and 60: AUSTRIA NUMBER OF TITLES AND CIRCUL
Page 61 and 62: AUSTRIA Main economic indicators 19
Page 63 and 64: MORE FACTS AZERBAIJAN Top ten daili
Page 65 and 66: BELGIUM MORE FACTS Change (%) 1998
Page 67 and 68: BELGIUM Advertising expenditure (Eu
Page 69 and 70: BRAZIL MORE FACTS Change (%) 1999 2
Page 71 and 72: BRAZIL Research Circulation is audi
Page 73 and 74: BULGARIA Change (%) 1998 1999 2000
Page 75 and 76: CAMEROON Due to a lack of available
Page 77 and 78: CANADA Commentary - CNA There are c
Page 79 and 80: CANADA Top ten advertising categori
Page 81 and 82: CHILE Commentary - Asociación Naci
Page 83 and 84: CHILE CROSS MEDIA OWNERSHIP Owners
Page 85 and 86: CHINA The management of newspapers
Page 87 and 88: CHINA Top dailies (2002) Circulatio
Page 89 and 90: COLOMBIA POPULATION Population by a
Page 91 and 92: COLOMBIA Online readership (no. of
Page 93 and 94:
COSTA RICA Commentary - Grupo Naci
Page 95 and 96:
COSTA RICA Internet publishing (No.
Page 97 and 98:
CROATIA Commentary - Zagreb Univers
Page 99 and 100:
CROATIA Top ten dailies (2002) Circ
Page 101 and 102:
POPULATION CYPRUS Due to a lack of
Page 103 and 104:
CYPRUS Main economic indicators 199
Page 105 and 106:
CZECH REPUBLIC NUMBER OF TITLES AND
Page 107 and 108:
CZECH REPUBLIC CROSS MEDIA OWNERSHI
Page 109 and 110:
DENMARK Commentary - Danish Newspap
Page 111 and 112:
DENMARK Top ten dailies (2002) Circ
Page 113 and 114:
EAST TIMOR POPULATION Population Al
Page 115 and 116:
ESTONIA MORE FACTS Distribution and
Page 117 and 118:
ESTONIA Advertising expenditure (Kr
Page 119 and 120:
FINLAND NUMBER OF TITLES AND CIRCUL
Page 121 and 122:
FINLAND Advertising expenditure (Eu
Page 123 and 124:
FRANCE MORE FACTS Change (%) 1998 1
Page 125 and 126:
FRANCE Main economic indicators 199
Page 127 and 128:
GERMANY POPULATION Population All i
Page 129 and 130:
GERMANY Top ten publishing companie
Page 131 and 132:
GERMANY In the press sector, a plan
Page 133 and 134:
GREECE Change (%) 1998 1999 2000 20
Page 135 and 136:
GREECE Research Readership is measu
Page 137 and 138:
HONG KONG Top ten advertising categ
Page 139 and 140:
HUNGARY MORE FACTS Change (%) 1998
Page 141 and 142:
HUNGARY Research Circulation is aud
Page 143 and 144:
ICELAND Type of newspaper sales (%)
Page 145 and 146:
INDIA The INS Press Handbook has be
Page 147 and 148:
INDIA Main economic indicators 1995
Page 149 and 150:
INDONESIA MORE FACTS Change (%) 199
Page 151 and 152:
IRELAND Commentary - Cullen Communi
Page 153 and 154:
IRELAND NUMBER OF TITLES AND CIRCUL
Page 155 and 156:
IRELAND Distribution and newsprint
Page 157 and 158:
ISRAEL POPULATION Population by age
Page 159 and 160:
ITALY Commentary - FIEG Italy is in
Page 161 and 162:
ITALY Top ten dailies (2002) Circul
Page 163 and 164:
ITALY The older scheme for assistin
Page 165 and 166:
JAPAN MORE FACTS Change (%) 1998 19
Page 167 and 168:
JAPAN Main economic indicators 1995
Page 169 and 170:
KENYA Top dailies (2001) Circulatio
Page 171 and 172:
KYRGYZSTAN Due to a lack of availab
Page 173 and 174:
KYRGYZSTAN Research Circulation is
Page 175 and 176:
LATVIA Type of newspaper sales (%)
Page 177 and 178:
LATVIA Advertising expenditure (Lat
Page 179 and 180:
LEBANON MORE FACTS Change (%) 1998
Page 181 and 182:
LITHUANIA POPULATION Population by
Page 183 and 184:
LITHUANIA ADVERTISING EXPENDITURE &
Page 185 and 186:
LUXEMBOURG Change (%) 1998 1999 200
Page 187 and 188:
LUXEMBOURG Research Circulation is
Page 189 and 190:
MACEDONIA Top ten publishing compan
Page 191 and 192:
MALAYSIA Commentary - Macomm The Ma
Page 193 and 194:
MALAYSIA ADVERTISING EXPENDITURE &
Page 195 and 196:
MEXICO Commentary - El Universal Th
Page 197 and 198:
MEXICO Top ten publishing companies
Page 199 and 200:
MOLDOVA Commentary - Association de
Page 201 and 202:
MONGOLIA POPULATION Population by a
Page 203 and 204:
MONGOLIA Top ten advertising catego
Page 205 and 206:
NETHERLANDS Commentary- Dutch Newsp
Page 207 and 208:
NETHERLANDS Change (%) 1998 1999 20
Page 209 and 210:
NETHERLANDS Advertising expenditure
Page 211 and 212:
NEW ZEALAND NUMBER OF TITLES AND CI
Page 213 and 214:
NEW ZEALAND Is there any law prohib
Page 215 and 216:
NORWAY MORE FACTS 9,000 8,000 7,000
Page 217 and 218:
PAKISTAN Due to a lack of available
Page 219 and 220:
PERU POPULATION Population by age a
Page 221 and 222:
POPULATION PHILIPPINES Due to a lac
Page 223 and 224:
POLAND Commentary - Polish Chamber
Page 225 and 226:
POLAND Change (%) 1999 2000 2001 20
Page 227 and 228:
POLAND must register as enterprises
Page 229 and 230:
PORTUGAL MORE FACTS Change (%) 1997
Page 231 and 232:
POPULATION ROMANIA Due to a lack of
Page 233 and 234:
RUSSIA POPULATION Population by age
Page 235 and 236:
RUSSIA ADVERTISING EXPENDITURE & EC
Page 237 and 238:
SERBIA-MONTENEGRO POPULATION Popula
Page 239 and 240:
SINGAPORE POPULATION Adult populati
Page 241 and 242:
SINGAPORE ADVERTISING EXPENDITURE &
Page 243 and 244:
SLOVAKIA Working population by soci
Page 245 and 246:
SLOVAKIA Internet publishing (No. o
Page 247 and 248:
SLOVENIA Commentary - CATI Slovenia
Page 249 and 250:
SLOVENIA CROSS MEDIA OWNERSHIP Owne
Page 251 and 252:
SOUTH AFRICA Newspaper colour capab
Page 253 and 254:
SOUTH KOREA Due to a lack of availa
Page 255 and 256:
SOUTH KOREA ADVERTISING EXPENDITURE
Page 257 and 258:
SPAIN NUMBER OF TITLES AND CIRCULAT
Page 259 and 260:
SPAIN Main economic indicators 1995
Page 261 and 262:
SRI LANKA Top dailies (2002) Circul
Page 263 and 264:
SWEDEN Commentary - Swedish Newspap
Page 265 and 266:
SWEDEN Change (%) 1998 1999 2000 20
Page 267 and 268:
SWEDEN ADVERTISING EXPENDITURE & EC
Page 269 and 270:
SWITZERLAND Commentary - Schweizer
Page 271 and 272:
SWITZERLAND Top ten dailies (2002)
Page 273 and 274:
SWITZERLAND ii. home, and b. in whi
Page 275 and 276:
TAIWAN Working population by social
Page 277 and 278:
TAIWAN Research No independent orga
Page 279 and 280:
TANZANIA NUMBER OF TITLES AND CIRCU
Page 281 and 282:
TANZANIA Main economic indicators 1
Page 283 and 284:
THAILAND Top ten advertising catego
Page 285 and 286:
TURKEY POPULATION Adult population
Page 287 and 288:
TURKEY ADVERTISING EXPENDITURE & EC
Page 289 and 290:
UGANDA Top ten advertisers (2001) A
Page 291 and 292:
UK POPULATION Population by age and
Page 293 and 294:
UK Classified vs display revenue (%
Page 295 and 296:
UK CROSS MEDIA OWNERSHIP Owners Reg
Page 297 and 298:
UKRAINE Commentary - Mikhail Veisbe
Page 299 and 300:
UKRAINE Contribution of classified
Page 301 and 302:
UNITED STATES OF AMERICA Due to a l
Page 303 and 304:
UNITED STATES OF AMERICA ADVERTISIN
Page 305 and 306:
URUGUAY Change (%) 1998 1999 2000 2
Page 307 and 308:
CHAPTER THREE QUICK REFERENCE
Page 309 and 310:
QUICK REFERENCE OTHER TAXES on on o
Page 311 and 312:
QUICK REFERENCE TRANSPORT & TELECOM
Page 313 and 314:
CONTACTS Association/Company Countr
Page 315 and 316:
WORLD ASSOCIATION OF NEWSPAPERS - W
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