WORLD PRESS TRENDS - World Association of Newspapers

DISTRIBUTION
Development of sales volumes of exported titles into
different markets (according to publishers and
exporters)
Pricing
Who determines copy prices of the exported titles
Trend 2002 Europe North
America
Middle
East
Sales volumes ➚ ➘ no
of titles
information
exported into
the different
regions
(publishers
report)
Sales volumes ➚ ➙ no
of titles
information
exported into
the different
regions
(exporters
report)
Asia Africa Latin
Pacific
America
➙ ➙ ➘
➙ ➙ ➘
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
answered by publishers
answered by exporters
publisher alone
publisher together with
importer/distributor
exporter together with
importer/distributor
importer/distributor alone
Percentage of titles carrying a bar code
With few exceptions all international titles carry a bar
code:
Composition of sales of international/foreign
publications (according to local distributors)
Product Europe North
America
Middle
East
Asia
Pacific
Africa Latin
America
Newspapers 33% 25% 36% 10% 16% 4%
Magazines 45% 47% 51% 37% 56% 87%
Books 8% 9% 13% 20% 5% 9%
Other 14% 19% - 33% 23% -
87% of the publishers and 64% of the exporters claim 100%
of their titles carry a bar code
2% of the publishers and 24% of the exporters claim 85-
99% of their titles carry a bar code
Sales conditions abroad
Do you grant your foreign partners full rights to return
unsold copies
Development in press exports (according to publishers
and exporters)
Development Report 2002 Expectation 2003
Number of internationally ➚
➚
distributed publications
Number of countries ➙
➙/➚
supplied
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
publishers
exporters
yes, all over
only to selected partners
only for selected titles
no, firm sales only
Mode of transport
What percentage of your foreign circulation reached your
export markets by air, by land, by sea
(when leaving the country of origin)
Air Land Sea
Are you exporting unsold copies
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
publishers
exporters
to selected countries
certain titles
no
inner circle: publishers
outer circle: exporters
Experiences with unauthorised exports
70% of the exporters and 37% of the publishers claim to
face problems with unauthorised exports.
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003