WORLD PRESS TRENDS - World Association of Newspapers

URUGUAY
Advertising expenditure
(US$ million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Press 36 41 43 43 40 34 16 7 6 6 7
Television 79 85 90 94 88 75 51
Radio 19 21 23 25 25 22 12
Outdoor/other 10 15 16 18 16 16 19
Cinema 0 0 0 0 0 0 2
Internet 0 0 0 1 2 2 1
Total 144 162 172 181 171 149 100 50 45 45 50
Source: 1995-2001 Asociación Uruguaya de Agencias de Publicidad, 2002-2005 ZenithOptimedia
Notes: Excludes production costs (c.10%) and agency commission, includes classified advertising,
after discounts.
Research
Circulation is audited by: Instituto Verificador de Circulación.
Readership is audited by: IBOPE and Marketing Consultoria.
Taxes
VAT on:
sales 0 newsprint 26%
advertising 26%plant 26%
(standard VAT rate: 26%)
Corporation tax is 30% for all companies.
Subsidies
No subsidies are available.
Discounts
on: post 0 rail 0 telephone 0 telegraph 0 telex 0
302
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003