WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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URUGUAY<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Advertising revenues (Pesos million)<br />
Dailies 484 - 497 328 279 -42.36 -14.82<br />
Dailies § 559 - 519 328 199 -64.35 -39.16<br />
Sales revenues (Pesos million) * * *<br />
Dailies 758 - 222 272 209 -72.43 -23.16<br />
Dailies § 875 - 232 272 149 -82.95 -45.12<br />
Volume <strong>of</strong> advertising sold (pages & page equivalents)<br />
Total - - 4,339 - 3,723 - -<br />
§ at constant 2001 prices<br />
* 2000, 2001 and 2002 sales revenue figures refer only to El Pais<br />
1,000<br />
Dailies: Advertising and sales revenues at current and constant 2001<br />
price (Pesos million)<br />
900<br />
800<br />
700<br />
600<br />
500<br />
Advertising revenues<br />
400<br />
300<br />
200<br />
100<br />
0<br />
Sales revenues<br />
1998 1999 2000 2001 2002<br />
Current<br />
Current<br />
Constant<br />
Constant<br />
Top dailies (2002)<br />
Circulation Readership Full page rate (Pesos)<br />
Title (000) (000) Format Mono Colour<br />
El País 58 131 Broadsheet 181,438 336,956<br />
La República 23 52 Tabloid 64,865 138,996<br />
El Observador 22 90 Tabloid 138,972 238,237<br />
Ultimas Noticias 16 - Tabloid 52,920 63,504<br />
Newspaper colour capability & formats<br />
Number <strong>of</strong>: 2002<br />
4-colour newspapers 4<br />
ADVERTISING EXPENDITURE & ECONOMIC DATA<br />
Main economic indicators 1995-2001<br />
1995 1996 1997 1998 1999 2000 2001<br />
1 US$= 13.32 Pesos at 2001 prices<br />
Gross Domestic Product (Pesos billion)<br />
at current prices 122.5 163.5 204.9 234.3 237.1 243.0 248.6<br />
% change 38.5 33.5 25.3 14.3 1.2 2.5 2.3<br />
at 2001 prices 241.1 250.8 262.3 270.6 259.3 253.6 248.6<br />
% change 1.6 4.0 4.6 3.2 -4.2 -2.2 -2.0<br />
Gross Domestic Product per capita (Pesos 000)<br />
at current prices 38.1 50.5 62.7 71.2 71.7 72.8 74.0<br />
at 2001 prices 74.9 77.4 80.2 82.2 78.4 75.9 74.0<br />
Population<br />
Millions 3.2 3.2 3.3 3.3 3.3 3.3 3.4<br />
Consumer Price Index<br />
2001=100 50.8 65.2 78.1 86.6 91.5 95.8 100.0<br />
% change 42.2 28.3 19.8 10.8 5.6 4.8 4.3<br />
Ad.spend as a % <strong>of</strong> GDP<br />
0.75 0.79 0.79 0.81 0.82 0.74 0.54<br />
Advertising Expenditure Growth (%)<br />
at current prices -11.0 12.2 6.3 5.2 -5.5 -12.7 -12.7<br />
at 2001 prices -21.2 9.8 5.1 5.3 -3.2 -11.1 -29.3<br />
Source: IFS, ZenithOptimedia<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 301
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