WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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URUGUAY<br />
URUGUAY<br />
POPULATION<br />
Population by age and sex<br />
All individuals Male Female<br />
000 % 000 % 000 %<br />
0-15 504 15 242 15 262 15<br />
16-24 436 13 210 13 226 13<br />
25-34 573 17 276 17 297 17<br />
35-44 470 14 226 14 244 14<br />
45-54 402 12 193 12 209 12<br />
55-64 470 14 226 14 244 14<br />
65+ 504 15 242 15 262 15<br />
Total 3,359 100 1,615 100 1,744 100<br />
Source: Equipos<br />
Age structure <strong>of</strong> readership<br />
% reach within<br />
Age<br />
age group<br />
15-29 26<br />
30-49 32<br />
50-59 12<br />
60 + 30<br />
Population by social class and sex<br />
All individuals Male Female<br />
000 % 000 % 000 %<br />
AB 269 8 130 8 139 8<br />
C1 336 10 161 10 175 10<br />
C2 639 19 307 19 332 19<br />
D 973 29 468 29 505 29<br />
E 1,143 34 550 34 593 34<br />
Total 3,360 100 1,616 100 1,744 100<br />
Source: Equipos<br />
AB= higher & intermediate managerial<br />
C1= supervisory/clerical<br />
C2= skilled manual<br />
D= semi & unskilled manual<br />
E= subsistence/inactive<br />
Newspaper reach (%)<br />
Daily Monthly<br />
All adults 23.9 30.6<br />
Men 25.2 33.0<br />
Women 22.7 28.4<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1998 1999 2000 2001 2002 1998/2001 2000/2001<br />
Number <strong>of</strong> titles<br />
Total dailies 78 - - - - - -<br />
National dailies 8 - 4 4 4 -50.00 0.00 *<br />
Local dailies 70 - - - - - -<br />
Non-dailies 7 - - - - - -<br />
Circulation (000) **<br />
Total dailies - - 42 38 - - -9.52<br />
Total annual sales (millions <strong>of</strong> copies) *<br />
Dailies - - 15.1 13.6 - - -9.69<br />
* Change (%) 2001/2002<br />
** figures refer only to El Pais<br />
MORE FACTS<br />
Type <strong>of</strong> newspaper sales (%)<br />
Single Home Postal<br />
copy deliveries deliveries<br />
2001 100 - -<br />
2002 100 - -<br />
Internet publishing (No. <strong>of</strong> online editions)<br />
1997 1998 1999 2000 2001<br />
Dailies 2 2 - 3 3<br />
Top advertising categories (2002)<br />
Advertising sector<br />
Government/public bodies<br />
Supermarkets<br />
Auto<br />
Travel & tourism<br />
Health services<br />
Education<br />
Construction<br />
Home electronics<br />
Distribution costs<br />
2001 2002<br />
As % <strong>of</strong> average cover price<br />
Single copy sales 40 40<br />
Newsprint costs (average per ton)<br />
Pesos - 10,600<br />
Euro - 407<br />
Top publishing companies (2002)<br />
(ranked by total circulation)<br />
El Pais<br />
La República<br />
El Observador<br />
Ultimas Noticias<br />
300<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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