WORLD PRESS TRENDS - World Association of Newspapers

UNITED STATES OF AMERICA
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Change (%)
1997 1998 1999 2000 2001 97/2001 2000/01
Advertising revenues (US$ million)
Dailies 41,330 43,925 46,289 48,670 45,778 10.76 -5.94
Dailies § 45,608 47,685 49,217 50,048 45,778 0.37 -8.53
Sales revenues (US$ million)
Dailies 6,228 - - - - - -
Dailies § 6,873 - - - - - -
Sundays 3,838 - - - - - -
§ at constant 2001 prices
Source: NAA, US Department of Commerce, ZenithOptimedia
50,000
45,000
40,000
35,000
Dailies: Advertising revenues at current and constant 2001
prices (US$ million)
Advertising revenues
Newsprint costs
1997 1998 1999 2000 2001
Newsprint costs (average per ton)
US$ 546 587 514 558 551
Source: Resource Information Systems, Inc.
30,000
1997 1998 1999 2000 2001
Current
Constant
Type of newspaper sales (%)
Single Home
copy deliveries Other
2000 19 76 5
Type of newspaper sales in 2000 (%)
Other
5%
Single copy
19%
Cover prices (dailies - 2000)
US$
Single copy 0.25-2.00
Subscription 0.18-0.78
Home
deliveries
76%
Top ten dailies (2003)
Largest reported circulation Frequency
Title Publisher (000)
USA Today Gannett Company Inc. 2,603 Mon-Fri
The Wall Street Journal Dow Jones & Co. Inc. 1,821 Mon-Fri
New York Times New York Times Company 1,673 Sun
Los Angeles Times Tribune Publishing Company 1,396 Sun
The Washington Post Washington Post Company 1,049 Sun
Chicago Tribune Tribune Publishing Company 1,016 Sun
New York Daily News New York Daily News 811 Sun
Denver Post/Rocky Mountain News The E.W. Scripps Company/Media News Group, Inc. 791 Sun
The Dallas Morning News Belo Corporation 787 Sun
Philadelphia Inquirer Knight Ridder, Inc. 768 Sun
Source: ABC’s FAS-FAX ending March 31, 2003
Top ten advertising categories (2001) Top ten publishing companies (2001) Top ten advertisers (2002)
Category Newspaper expenditure US$ (000) (ranked by total revenue) Advertiser
Retail 3,840,007 Gannett Company, Inc. Federated Dept. Stores
Auto dealers & services 2,898,226 Tribune Publishing Company May Dept. Stores
Auto, accessories & equipment 1,830,242 Knight Ridder Ford Motors (local dealers)
Department stores 1,789,757 The New York Times Company General Motors
Media & advertising 1,768,957 Advance Publications AT & T Wirelss
Travel, hotels & resorts 1,438,916 Dow Jones & Company News Corp
Miscellaneous 1,300,101 Cox Enterprise Verizon Communications
Financial 1,269,677 The Hearst Corporation DaimlerChrysler
Telecomunnications 1,257,293 McClatchy SBC Communications
Insurance & property 815,596 Media News Group Valassis Communications
Source: Competitive Media Reporting Source: AdAge Source: Competitive Media Reporting
(preliminaries)
Employment
1997 1998 1999 2000
Total no. of Employees 440,700 440,800 442,200 445,000
Source: US Bureau of Labor Statistics
Newspaper colour capability & formats
Number of: 1997 1998 1999 2000 2001
4-colour newspapers 1,355 - 1,409 - 1,402
Broadsheets 1,457 - 1,442 - -
Tabloids 43 - 41 - -
Others 9 - - - -
Internet publishing (No. of online editions)
1997 1998 1999 2000 2001 2002
Dailies 650 900 1,149 1,207 - 1,296
Source: NNA
298
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003