WORLD PRESS TRENDS - World Association of Newspapers

UNITED STATES OF AMERICA
Due to a lack of available data, the majority of charts in this entry have not been updated since the 2002 edition of
World Press Trends. Those that have not been updated clearly state the year to which the data relates.
POPULATION
Population by age and sex
All individuals Male Female Households
000 % 000 % 000 % 000
18-24 27,099 13 13,503 14 13,596 13 107,050
25-34 37,616 18 18,487 19 19,129 18
35-44 44,983 22 22,216 23 22,767 21
45-54 38,178 19 18,586 19 19,592 18
55-64 23,913 12 11,288 11 12,625 12
65+ 33,174 16 14,222 14 18,952 18
Total 204,963 100 98,302 100 106,661 100
Source: Mediamark Research Inc., Fall 2002
Working population by social class and sex
All adults Male Female
000 % 000 % 000 %
A 20,160 22 10,881 23 9,279 20
B 21,379 23 9,684 21 11,695 26
C 37,222 40 13,747 29 23,475 51
D 14,063 15 12,898 27 1,165 3
Total 92,824 100 47,210 100 45,614 100
Source: Mediamark Research Inc., Fall 2001
A= executive/managers/administrators
B= professional/professional specialties
C1= clerical/sales/technical
D= precision/craft/repair
Age structure of readership
% of dailies % daily reach % of Sundays % Sundays reach
Age readership within age group readership within age group
18-24 9 41 9 49
25-34 14 42 16 53
35-44 20 51 21 61
45-54 21 60 20 69
55-64 15 66 14 72
65+ 21 71 19 75
Source: Scarborough 2002, release 2
Top 50 Market Report
Households
Households
Occupancy 000 %
1 person 27,249 25
2 people 35,188 33
3 people 17,967 17
4 people 15,294 14
5 or more people 11,352 11
107,050
without children 66,942 63
with children 40,108 37
with children aged 0-3 13,715 13
with children aged 4-9 19,451 18
with children aged 10-15 18,906 18
Total 107,050 100
Source: Mediamark Research Inc., Fall 2002
Newspaper reach (%)
Daily Sundays Weekly Monthly
All adults 55 63 74 77
Men 58 62 76 75
Women 53 64 72 79
Source: Scarborough 2001, release 1
Top 50 Market Report
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Dailies 1,489 1,483 1,476 1,468 1,469 -1.34 0.07
Morning - - - - 777 - -
Evening - - - - 692 - -
Sundays 897 905 916 913 913 1.78 0.00
Circulation (000)
Total dailies 56,182 55,979 55,945 55,578 55,186 -1.77 -0.71
Morning - - - - 46,617 - -
Evening - - - - 8,569 - -
Sundays 60,486 59,894 60,932 59,090 58,780 -2.82 -0.52
Total annual sales (millions of copies)
Dailies 17,529 17,465 - - - - -
Sundays 3,145 3,055 - - - - -
12 "all-day" newspapers are counted in both Morning and Evening
columns, but only once in the total. Circulation for these newspapers is
divided equally between the morning and evening columns.
Titles
1,495
1,490
1,485
1,480
1,475
1,470
1,465
1,460
1,455
Number of daily titles and circulation
Titles
Circulation
56,400
56,200
56,000
55,800
55,600
55,400
55,200
55,000
54,800
54,600
1998 1999 2000 2001 2002
Circulation (000s)
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 297