WORLD PRESS TRENDS - World Association of Newspapers

UKRAINE
Contribution of classified and display advertising
to total advertising income (%)
1998 1999 2000 2001 2002
Display 86 65 - - 65
Classified 12 25 - - -
Inserts 2 10 - - -
Source: Consulting Ukraine, Monitoring of Ukrainian Media
Newspaper colour capability
& formats
Number of: 1998 1999
4-colour newspapers 2 5
Broadsheets 18 22
Tabloids 14 16
Total 32 38
Source: Publicitas Ukraine
Postal
deliveries
25%
Type of newspaper sales (%)
Single Postal
copy deliveries
2001 75 25
Type of newspaper sales in 2001 (%)
Single
copy
75%
Distribution and newsprint costs
2000 2001
As % of average cover price
Single copy sales - 15-40
Postal deliveries - 40
Average distribution cost per copy
Subscription Hryvnia - 0.84
Euro - 0.18
Single copy Hryvnia - 0.60
Euro - 0.13
Newsprint costs (average per ton)
Hryvnia 3,300 2,950
Euro 609 641
Top ten advertising categories (2002)
Advertising sector
US$
Mass media 1,641,435
Entertainment 712,397
Finance 516,849
Communication 428,505
Tobacco products 412,112
Automotive 356,463
Transport 347,521
Construction/repair 219,318
Medicine 207,673
Drugs 206,089
Source: Monitoring of Ukrainian Media
Top ten newspaper advertisers (2002)
Advertiser US$
ZAT Blitz-Inform 3,599,663
Studio 1+1 TV Company 1,528,376
Inter TV Company 927,861
UMC 851,591
Samsung electronics 811,935
KievStar GSM 754,422
Reemtsma 569,857
Philip Morris 428,111
Noviy Kanal TV Company 410,049
J.T.I. 363,591
Source: Monitoring of Ukrainian Media
Top ten publishing companies (2002)
(ranked by total circulation) US$
ZAT Blitz-Inform Holding Company 11,810,433
AT Ukrainian Media Holding 11,297,083
KP-Druk Ltd. 3,318,615
AT Fakty I Kommentarii 3,295,550
ZAT Kartel 2,779,622
KIRTS Sens 2,463,988
AT Galytski Kontrakty 2,266,288
Auto Photo Prodazha Information & Publishing Center 2,101,030
ZAT Kievskie Vedomosti Publishing Company 1,883,308
Zoria Publishing Company 1,634,214
Source: Monitoring of Ukrainian Media
Top ten dailies (2002)
Circulation *
Full page rate (US$)
Title Publisher (000) Format ** Mono BDM *** Colour
Golos Ukrainy (Kiev) Parliament of Ukraine 170 tabloid 1,300 1,300 -
Fakty I Kommentarii (Kiev) $7Ã( GLWRULDOÃ2IILFHÃRIÃ)DNW\ÃLÃ.RPPHQWDULL 165 tabloid 8,640 14,400 -
Komsomolskaya Pravda in Ukraine (Ukraine) AT Ukrainian Media Holding 161 broadsheet/tabloid 2,000 6,000 -
Kievskie Vedomosti (Kiev) ZAO Kievskie Vedomosti 138 tabloid 3,000 4,500 -
Uryadovy Kurier (Kiev) Cabinet of Ministers of Ukraine 133 tabloid 1,522 1,522 -
Vechernie Vesti (Kiev) AT Editorial Office of Vechernie Vesti 125 tabloid 2,000 3,000 -
Segodnia (Kiev) AT Editorial Office of Segodnia 111 tabloid 3,840 4,768 -
Vysokyi Zamok (Lvov) AT Vysokyi Zamok 93 tabloid/broadsheet 1,000 5,000 10,000
Dnepr Vechernii (Dnepropetrovsk) AT Editorial Office of Dnepr Vechernii 70 broadsheet 1,818 3,636 -
Den (Kiev) AT Editorial Office of Den 62 broadsheet/tabloid 3,500 2,000 -
Source: Publicitas Ukraine
* Daily average circulation. Many newspapers have different circulation depending on the weekday.
** When tabloid/broadsheet is indicated it means that the paper has different format depending on the weekday.
*** BDM = The best day means the day when the circulation is biggest (usually Friday).
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 295