WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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UKRAINE<br />
Age structure <strong>of</strong> readership (2002)<br />
% <strong>of</strong> % daily reach<br />
Age readership within age group<br />
16-24 18 49.2<br />
25-34 22 47.5<br />
35-44 21 51.9<br />
45-54 17 44.3<br />
55-65 21 31.2<br />
Source: Publicitas Ukraine<br />
Newspaper reach (%)<br />
Daily *<br />
Males 48.4<br />
Females 51.6<br />
Source: Taylor Nelson S<strong>of</strong>res Ukraine<br />
* The readership <strong>of</strong> daily publications<br />
over the second half <strong>of</strong> 2002<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1998 1999 2000* 2001* 98/2001 2000/01<br />
Number <strong>of</strong> titles<br />
Total dailies 32 38 - - - -<br />
National dailies 12 12 - - - -<br />
Regional dailies 18 24 - - - -<br />
Local dailies 2 2 - - - -<br />
Non-dailies 790 1,106 - - - -<br />
National non-dailies 70 74 - - - -<br />
Regional non-dailies 391 677 - - - -<br />
Local non-dailies 329 355 - - - -<br />
Free papers 40 52 - - - -<br />
Circulation (000)<br />
Total dailies^ 2,115 4,322 - - - -<br />
National dailies 1,321 3,449 - - - -<br />
Regional dailies 779 859 - - - -<br />
Local dailies 14 14 - - - -<br />
Non-dailies 16,051 20,620 - - - -<br />
National non-dailies 3,045 2,916 - - - -<br />
Regional non-dailies 11,065 15,503 - - - -<br />
Local non-dailies 1,941 2,201 - - - -<br />
Free papers 4,272 3,838 - - - -<br />
Source: Publicitas Ukraine<br />
There are no Sunday newspapers in Ukraine<br />
* No figures have been released since 1999, but estimates suggest the<br />
total number <strong>of</strong> registered titles now exceeds 3,000.<br />
^The sharp rise in the circulation <strong>of</strong> national dailies in 1999 was due to one newspaper<br />
- Fakty i Kommentarii - which in October enjoyed a brief surge in circulation to<br />
1.1 million. By the end <strong>of</strong> the year, circulation was back down to 220,000, though.<br />
MORE FACTS<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2000/02<br />
Advertising revenues (US$ million)<br />
All newspapers 24.0 38.7 23.0 - 42.2 75.8 83.5<br />
Dailies - - - - 37.7 - -<br />
Non-Dailes - - - - 4.4 - -<br />
Source: MMI Ukraine, Consulting Ukraine. Includes classifieds, excludes inserts,<br />
production costs, and agency commission. Before discounts (15-20%), typical discounts are 10-20%.<br />
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45<br />
40<br />
35<br />
30<br />
25<br />
20<br />
15<br />
10<br />
5<br />
0<br />
All newspapers: Advertising revenues at current prices (US$<br />
million)<br />
1998 1999 2000 2001 2002<br />
294<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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