WORLD PRESS TRENDS - World Association of Newspapers

UK
CROSS MEDIA OWNERSHIP
Owners Regional TV National TV Regional newspapers National newspapers Radio
Regional Up to 15% of all TV viewing Up to 15% of Up to 20% of circulation Up to 20% of national Forbidden in overlap regions
commercial TV all TV viewing in same region newspaper circulation
licensees (note 3 & 5)
National Up to 15% of all TV viewing One licence No limit Up to 20% of national Ownership of national radio
commercial TV per company newspaper circulation forbidden; limited to 15% of
licensees (note 3)
’points’ in local radio
Regional news- Up to 15% of all TV viewing Up to 15% of Subject to general No limit OK if no overlap: over 20%
paper owners (note 1) all TV viewing monopoly policy circulation overlap requires
(note 5) (note 4) public interest and other tests
National news- Small: max 15% of ttl viewing As for regional No limit Subject to general Small: max 15% of ’points’,
paper owners subject to public interest test. TV monopoly policy subject to national interest test
(note 2) Large: max 20% interest in Large: max 20% stake in
any licence
any licence
Satellite TV broad- Up to 15% of total TV audience Up to 15% of No limit No limit Max 20% of a national station
casters (note 3)
all TV viewing
Local radio Forbidden in overlap regions Up to 15% of OK if no overlap: over Public interest test Max 35 local stations or max 4
licensees all TV viewing 20% circulation overlap locals + 1 national, all subject to
(note 5) requires public interest max 15% of pool points
and other tests
National radio Up to 15% of all TV viewing Forbidden Public interest test Up to 20% of national Max 15% of ’points’, but one
licensees circulation national licence per company
Foreign No limit No limit for EU No limit No limit No limit for EU companies
investors companies Others - 49%
Others - 49%
1 Provided publisher controls less than 20% of local circulation; public interest test applies if there is any circulation overlap.
2 ’Small’ is under 20% of national circulation, ’large’ is over.
3 A broadcast shareholder with 20% or less is attributed only 50% of the relevant audience share. 4 Subject to a public interest test.
5 In each local or regional market there should be at least three owners of commercial media, inluding at least three owners of commercial radio.
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 0.64 £ at 2001 rate
Gross Domestic Product (£ billion)
at current prices 719 762 811 859 902 950 988
% change 6.1 6.0 6.4 6.0 5.0 5.3 4.0
at 2001 prices 836 866 892 914 946 968 988
% change 2.6 3.5 3.1 2.5 3.4 2.3 2.1
Gross Domestic Product per capita (£ 000)
at current prices 12.3 13.0 13.7 14.5 15.2 16.0 16.6
at 2001 prices 14.3 14.7 15.1 15.4 15.9 16.3 16.6
Population
Millions 58.6 58.8 59.0 59.2 59.5 59.5 59.5
Consumer Price Index
2001=100 86.0 88.0 90.9 94.0 95.4 98.2 100.0
% change 3.4 2.4 3.2 3.4 1.5 2.9 1.8
Ad.spend as a % of GDP
0.97 0.99 1.03 1.06 1.07 1.11 1.03
Advertising Expenditure Growth (%)
at current prices 8.9 7.9 10.6 8.8 6.1 9.7 -4.4
at 2001 prices 5.3 5.3 7.2 5.2 4.6 6.6 -6.1
Source: IFS, ZenithOptimedia
Advertising expenditure
(£ million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 2,887 3,035 3,305 3,581 3,803 4,262 4,169 4,084 4,105 4,147 4,215
Magazines 1,216 1,361 1,534 1,630 1,634 1,717 1,684 1,593 1,574 1,595 1,623
Television 2,267 2,442 2,678 2,912 3,121 3,327 3,010
Radio 230 262 301 352 395 455 414
Cinema 59 62 75 82 105 109 139
Outdoor 349 396 463 521 552 592 576
Internet 0 0 6 16 43 132 141
Total 7,008 7,558 8,362 9,094 9,653 10,594 10,133 10,134 10,248 10,548 10,890
Source: 1995-2001 Advertising Association, 2002-2005 ZenithOptimedia
Notes: Excludes 15% agency commission, newspapers, magazines, television and radio exclude production costs, cinema and
outdoor include production costs, includes classified advertising, after discounts.
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 291