WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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UK<br />
Top ten advertising categories<br />
in national newspapers (2001)<br />
Advertising sector<br />
Newspaper expenditure £ (mill)<br />
Finance 340.7<br />
Motors 221.7<br />
Computers 221.6<br />
Retail 177.3<br />
Business/industrial 170.4<br />
Travel/transport 128.4<br />
Entertainment/media 123.3<br />
Household equipment 112.9<br />
Mail order 73.4<br />
Government/political organisations 56.8<br />
Source: AC Nielsen MMS<br />
Top ten newspaper<br />
advertisers (2001)<br />
Advertiser<br />
Newspaper expenditure £ (mill)<br />
Tiny Computers 22.3<br />
British Telecom 22.0<br />
PC <strong>World</strong> 20.6<br />
Time Computers 20.2<br />
Curry’s Group 20.0<br />
COI 16.2<br />
Vauxhall Motors 15.5<br />
Renault 15.4<br />
Dixons stores 14.5<br />
DFS 14.1<br />
Source: AC Nielsen MMS<br />
Top ten national publishing<br />
companies (2002)<br />
(ranked by total weekly circulation)<br />
News International<br />
Trinity Mirror<br />
DMGT<br />
Northern & Shell<br />
Hollinger<br />
Guardian Media Group Plc<br />
Independent <strong>Newspapers</strong><br />
Sport <strong>Newspapers</strong><br />
Pearson<br />
Barclay Brothers<br />
Source: ZenithOptimedia<br />
National newspapers internet publishing<br />
(No. <strong>of</strong> online editions)<br />
1998 1999 2001 2002<br />
Dailies 7 9 9 10<br />
Sundays 5 8 9 10<br />
Source: Newspaper Society, ZenithOptimedia<br />
Regional newspapers internet publishing<br />
(No. <strong>of</strong> online editions)<br />
1999 2001<br />
Dailies 88 114<br />
Non-dailies 472 549<br />
Source: Newspaper Society<br />
Average cover prices (single copy)<br />
£<br />
National daily 0.38<br />
National Sunday 0.81<br />
Regional morning 0.30-0.50<br />
Regional evening 0.22-0.40<br />
Regional Sunday 0.35-0.80<br />
Regional weekly 0.10-0.70<br />
Source: Newspaper Society database February 2003,<br />
WARC Advertising Statistics Yearbook 2002<br />
Regional newspaper formats (%)<br />
Proportion <strong>of</strong>: 2002<br />
Broadsheets 13<br />
Tabloids 87<br />
Source: Newspaper Society<br />
Newspaper colour capability & formats<br />
Number <strong>of</strong>: 1998 1999 2000 2001 2002<br />
4-colour national newspapers 10 10 10 10 10<br />
4-colour regional newspapers - - - 92 109<br />
National<br />
Broadsheets 5 5 5 5 5<br />
Tabloids 5 5 5 5 5<br />
Regional<br />
Broadsheets 20 16 15 - -<br />
Tabloids 69 80 79 - -<br />
Source: Newspaper Society<br />
Employment (regional press 2001)<br />
1997 1998 1999 2000 2001<br />
Total no. <strong>of</strong> journalists 8,910 8,640 8,721 8,775 8,000<br />
Total no. <strong>of</strong> employees 33,000 32,000 32,300 32,500 34,000<br />
Source: Newspaper Society<br />
290<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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