WORLD PRESS TRENDS - World Association of Newspapers

UK
Classified vs display revenue (%)
National newspapers
1997 1998 1999 2000 2001
Display 75.5 75.7 76.6 75.8 76.0
Classified 24.5 24.3 23.4 24.2 24.1
Source: WARC Advertising Statistics Yearbook 2002
Type of newspaper sales (%)
Single Home & postal
copy deliveries
1999 87 13
Daily national newspapers only
Classified vs display revenue (%)
Regional newspapers
1997 1998 1999 2000 2001
Display 36 34.6 34.2 33.3 32.6
Classified 64.0 65.4 65.8 66.7 67.4
Source: Advertising Association, Newspaper Society
Includes non-dailies and Sundays
Type of newspaper sales in 1999 (%)
Home
deliveries
13%
Newsprint costs
1998 1999 2000 2001 2002
Newsprint costs (average per ton)
£ 360 345 405 405 335
Euro 576 552 648 648 536
Single copy
87%
Top ten regional dailies (2002)
Circulation Readership Cover Price Full page rate (£)
Title Publisher (000) (000) £ US$ Format Mono Colour
Daily Record (Scotland)* Scottish Daily Record and Sunday Mail Ltd 538 1584 0.32 0.50 Tabloid 10,111 -
Evening Standard (London)* Associated Newspapers Ltd 411 995 0.35 0.55 Tabloid - 15,000
Express & Star (Midlands) Express & Star 168 492 0.30 0.47 Tabloid 7,380 -
Manchester Evening News Manchester Evening News Ltd 160 415 0.30 0.47 Tabloid - -
Liverpool Echo The Liverpool Daily Post & Echo 143 407 0.32 0.50 Tabloid 6,698 8,407
Birmingham Evening Mail The Birmingham Post & Mail Ltd 114 414 0.32 0.50 Tabloid 8,690 11,732
Belfast Telegraph Belfast Telegraph Newspapers Ltd 110 356 0.65 1.02 Broadsheet 9,349 -
Leicester Mercury Leicester Mercury Group Ltd 97 254 0.28 0.44 Tabloid - 5,862
Newcastle Evening Chronicle Newcastle Chronicle & Journal Ltd 95 281 0.30 0.47 Tabloid 4,454 -
Glasgow Evening Times SMG Publishing 96 256 0.30 0.47 Tabloid 6,500 -
Source: BRAD, JICREG, ABC Jul – Dec 2002, NS database, NRS, ZenithOptimedia
* These papers are often considered nationals for media buying purposes
Top ten national dailies (2002)
Circulation Readership Cover Price Full page rate (£)
Title Publisher (000) (000) £ US$ Format Mono Colour
The Sun News International Newspapers Ltd 3,461 9,300 0.25 0.39 Tabloid 36,782 45,368
Daily Mail Associated Newspapers Ltd 2,411 5,729 0.40 0.63 Tabloid 31,500 45,612
The Mirror MGN Ltd 2,117 5,657 0.32 0.50 Tabloid - 36,800
Daily Telegraph Telegraph Group Ltd 1,003 2,370 0.55 0.86 Broadsheet 43,000 54,000
Daily Express Express Newspapers Ltd 930 2,022 0.30 0.47 Tabloid 20,825 31,500
Times News International Newspapers Ltd 705 1,657 0.45 0.71 Broadsheet 24,200 36,000
Daily Star Express Newspapers Ltd 673 1,572 0.25 0.39 Tabloid - 15,925
Daily Record Trinity Mirror 561 1,577 0.35 0.55 Tabloid 9,600 -
Financial Times The Financial Times Group 483 648 1.00 1.57 Broadsheet 38,000 60,000
Guardian Guardian Newspapers Ltd 399 1,237 0.55 0.86 Broadsheet 17,000 19,000
Source: ZenithOptimedia April 2003
Top ten advertising categories Top ten regional publishing Top ten regional daily
in regional daily newspapers (2002) companies (2001) newspaper advertisers (2002)
Advertising sector % of display ad revenue (ranked by total weekly circulation) Advertiser
Retail 26.9 Trinity Mirror DFS Furniture
Motors 11.6 Newsquest (Media Group) Ltd Lidl Discount Food Stores
Entertainment/media 10.3 Northcliffe Newspapers Group Ltd COI Communications
Travel/transport 7.8 Johnston Press Plc British Telecom
Business/industrial 7.6 Associated Newspapers Ltd Ford
Household equipment 7.2 Guardian Media Group Plc Arnold Clark Motors
Finance 6.1 Archant TJ Hughes
Government/political organisations 5.7 The Midland News Association Ltd Renault UK
Computers 2.8 Independent News & Media Time Computers
Pharmaceutical 2.4 Scotsman Publications Ltd Reg Vardy
Source: Nielsen Media Research/MMS Source: Newspaper Society Source: Nielsen Media Research/MMS
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 289