WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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UK<br />
POPULATION<br />
Population by age and sex<br />
All adults Male Female Households<br />
000 % 000 % 000 % 000<br />
15-24 7,042 15 3,608 16 3,434 14 25,500<br />
25-34 8,386 18 4,290 19 4,096 17<br />
35-44 8,801 19 4,465 19 4,336 18<br />
45-54 7,589 16 3,790 17 3,799 16<br />
55-64 6,063 13 2,987 13 3,076 13<br />
65+ 9,086 19 3,789 17 5,297 22<br />
Total 46,967 100 22,929 100 24,038 100<br />
Source: BMRB/TGI 2002 March 2001-April 2002<br />
Population by social class and sex<br />
All adults Male Female Households<br />
000 % 000 % 000 % 000 %<br />
AB 11,065 24 5,883 26 5,182 22 5,770 23<br />
C1 12,981 28 6,024 26 6,957 29 6,926 27<br />
C2 9,784 21 5,243 23 4,541 19 4,893 19<br />
D 8,321 18 3,985 17 4,336 18 4,467 18<br />
E 4,814 10 1,793 8 3,021 13 3,444 14<br />
Total 46,965 100 22,928 100 24,037 100 25,500 100<br />
Source: BMRB/TGI 2002 March 2001-April 2002<br />
A= higher managerial, administrative, pr<strong>of</strong>essional<br />
B= intermediate managerial, administrative, pr<strong>of</strong>essional<br />
C1= supervisory, clerical, junior managerial<br />
C2= skilled manual workers<br />
D= semi and unskilled manual workers<br />
E= subsistence, state pensioners, widows, inactive<br />
Newspaper reach (%)<br />
Regional dailies<br />
daily reach<br />
All adults 31.1<br />
Men 33.1<br />
Women 29.4<br />
MHS 30.3<br />
Source: BMRB/TGI 2002 March 2001-April 2002<br />
MHS = Main Household Shopper<br />
Housewives (co-habiting persons)<br />
Housewives<br />
000 %<br />
Under 25 1,016 8<br />
25-34 2,349 18<br />
35-44 2,367 18<br />
45-54 1,780 14<br />
55-64 1,864 14<br />
65+ 3,660 28<br />
Total 13,036 100<br />
Source: BMRB/TGI 2002 March 2001-April 2002<br />
Households<br />
Households<br />
Occupancy 000 %<br />
1 person 7,463 29<br />
2 people 8,215 32<br />
3 people 4,018 16<br />
4 people 3,864 15<br />
5 or more people 1,940 8<br />
without children 17,198 67<br />
with children 8,301 33<br />
with children aged 1-4 3,181 12<br />
with children aged 5-9 3,734 15<br />
with children aged 10-15 4,311 17<br />
Total 25,499 100<br />
Source: BMRB/TGI 2002 March 2001-April 2002<br />
Age structure <strong>of</strong> regional daily press readership<br />
% <strong>of</strong> % daily reach<br />
Age readership within age group<br />
15-24 13.8 29.4<br />
25-34 17.7 31.6<br />
35-44 17.8 30.2<br />
45-54 17.3 34.0<br />
55-64 13.5 33.2<br />
65+ 19.8 32.5<br />
Source: BMRB/TGI 2002<br />
Age structure <strong>of</strong> national press readership (2000)<br />
% <strong>of</strong> % daily reach<br />
Age readership within age group<br />
15-24 14.0 47<br />
25-34 17.9 45<br />
35-44 17.7 49<br />
45-54 17.2 54<br />
55-64 13.5 59<br />
65+ 19.7 58<br />
Source: NRS Jan-Dec 2000<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 287
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