WORLD PRESS TRENDS - World Association of Newspapers

TURKEY
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (Turkish Lira billion) *
Dailies 105,000 140,000 229,500 262,900 382,500 264.29 45.49
Dailies § 414,074 334,863 354,362 262,900 280,631 -32.23 6.74
Sales revenues (Turkish Lira billion) **
Dailies 149,720 145,000 366,230 492,136 390,165 160.6 -20.72
Dailies § 590,430 346,823 565,482 492,136 286,255 -51.52 -41.83
Volume of display advertising sold (pages)
Total 46,150 36,038 33,904 42,632 45,607 -1.18 6.98
In colour 18,000 16,767 21,098 14,631 17,370 -3.50 18.72
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§ at constant 2001 prices
* Figures include classifieds and inserts
** Figures include VAT
Type of newspaper sales (%)
Single Home
copy deliveries
1998 90 10
1999 90 10
2000 92 8
2001 90 10
2002 87.2 12.8
Source: Bilesim Adex Research
700,000
600,000
500,000
400,000
300,000
200,000
100,000
0
Dailies: Advertising and sales revenues at current and constant
2001 prices (Lira billion)
1998 1999 2000 2001 2002
Current
Current
Advertising revenues
Constant
Constant
Sales revenues
Type of newspaper sales in 2002 (%)
Home deliveries
12.8%
Single copy
87.2%
Top ten dailies (2002)
Circulation Readership Cover Price Full page rate (US$)
Title Publisher (000) (000) TL US$ Format Mono Colour
Hurriyet + UUL\HWÃ*D]HWHFLOLNÃYHÃ0DWEÃ$ù 470 1,740 300,000 0.24 Broadsheet 114,900 196,000
Posta Simge Yayincilik 451 1,480 200,000 0.16 Broadsheet 100,000 142,800
Sabah Sabah Yayincilik 407 1,580 300,000 0.24 Broadsheet 88,500 110,700
Milliyet Milliyet Gazetecilik 314 1,269 200,000 0.16 Broadsheet 104,000 175,000
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