WORLD PRESS TRENDS - World Association of Newspapers

TURKEY
POPULATION
Adult population by age and sex
All adults Male Female
000 % 000 % 000 %
16-24 7,263 29 3,769 29 3,494 29
25-34 6,755 27 3,487 27 3,268 27
35-44 4,703 19 2,427 19 2,276 19
45-54 2,858 11 1,475 11 1,383 11
55-64 1,928 8 988 8 940 8
65+ 1,578 6 822 6 756 6
Total 25,085 100 12,968 100 12,117 100
Source: Taylor Nelson-Sofres PIAR
Newspaper reach (%)
Daily
All adults 15+ 65.3
Men 74.1
Women 55.9
Source: Taylor Nelson-Sofres PIAR
Population by social class and sex
All adults Male Female
000 % 000 % 000 %
A+B 4,705 18 2,428 18 2,277 18
C1 6,472 25 3,339 25 3,133 25
C2 4,755 18 2,454 18 2,301 18
D+E 10,052 39 5,190 39 4,862 39
Total 25,984 100 13,411 100 12,573 100
Source: Taylor Nelson-Sofres PIAR
A = higher managerial, administrative, professional
B = intermediate managerial, administrative, professional
C1 = supervisory/clerical/junior managerial
C2 = skilled manual workers
D = semi and unskilled manual workers
E = subsistence/inactive
Age structure of readership
% of % daily reach
Age readership within age group
under 16 3.9 -
16-24 31.8 74.1
25-34 27.5 69.1
35-44 17.9 64.6
45-54 9.4 55.9
55-64 5.9 52.3
65+ 3.5 38.0
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Total dailies 47 43 45 45 55 17.02 22.22
National dailies 34 32 29 29 33 -2.94 13.79
Regional dailies 13 11 16 16 22 69.23 37.50
Circulation (000)
Total dailies 3,831 4,432 4,047 3,281 3,306 -13.70 0.76
National dailies 3,774 4,366 3,994 3,212 3,227 -14.48 0.48
Regional dailies 57 65 52 69 78 37.71 13.74
Total annual sales (millions of copies)
Dailies 1,239 1,434 1,309 1,061 1,068 -13.80 0.66
Note: Figures include only dailies distributed by Yaysat and BBD Aù ÃÃ
Star magazine is distributed by neither and is not included in the above figures.
Titles
60
50
40
30
20
Number of daily titles and circulation
Titles
Circulation
5,000
4,500
4,000
3,500
3,000
Circulation (000s)
10
2,500
0
1998 1999 2000 2001 2002
2,000
MORE FACTS
Contribution of classified, display and insert
advertising to total advertising income (%)
1998 1999 2000 2001 2002
Display 92.5 87 - 92 91
Classified 5.8 10 - 6 6
Inserts 1.7 3 - 2 3
Distribution and newsprint costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 12.1 15.0 12.5 12.5 13.8
Average distribution cost per copy
Single copy (TL) * 15,743 26,250 28,125 29,220 11,150
Newsprint costs (average per ton)
TL (000) 155,400 351,000 - - -
* Excluding 1% VAT
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 281