WORLD PRESS TRENDS - World Association of Newspapers

THAILAND
Top ten advertising categories (2001) Top newspapers by revenue (2000) Top ten advertisers (2001)
Sector Expenditure Baht (000) Newspaper Revenue Baht (000s) Advertiser Expenditure Baht (000)
Communications 323,664 Thai Rath 3,258,780 Cinema (Western) 133,086
Auto 198,085 Daily News 1,188,002 DTAC Mobile Network 120,385
Retail 163,250 Krungthep Turakit 1,006,426 Digital GSM Mobile Network 117,986
Leisure 133,512 Khao Sod 760,225 AIS Communication Corp. 96,114
Computers 118,294 Bangkok Post 681,532 UBC 73,076
Property 115,098 Tharn Sejakit 662,615 BMW 72,109
Travel & tourism 104,898 Matichon 553,865 Isuzu 71,212
Public announcements 102,477 The Nation 505,602 Telecom Asia Comm. Corp. 68,063
Electrical products 91,863 Phujadkarn 425,662 Tesco-Lotus Supercenter 64,797
Audiovisual 85,842 Prachachart Turakij 372,590 Samart Info Media Center 61,659
Source: AC Nielsen Source: AC Nielsen Source: AC Nielsen
Change (%)
1997 1998 1999 2000 2001 97/2000 99/2000
Advertising revenues (Baht million) * * *
All newspapers 8,861 5,852 9,344 12,054 - -36.03 29.00
All newspapers § 9,750 5,958 9,491 12,054 - -23.63 27.01
§ at constant 2000 prices
* estimates
ADVERTISING EXPENDITURE & ECONOMIC DATA
Advertising expenditure
(Baht millions, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 11,771 11,433 9,358 6,664 14,161 18,900 16,230 17,000 17,800 19,000 19,690
Magazines 3,566 3,876 3,030 1,603 2,015 2,709 3,000 3,100 3,200 3,300 3,820
Television 18,633 22,962 24,603 21,150 26,042 30,472 32,879
Radio 4,690 5,400 4,076 3,799 4,112 5,059 5,136
Cinema 23 24 176 223 261 325 370
Outdoor 3,540 3,689 4,418 2,042 1,043 1,610 1,999
Internet - - - - 90 225 150
Total 42,223 47,384 45,661 35,481 47,634 59,075 59,650 63,960 68,280 74,125 81,300
Source: 1995-2001 Media Focus, 2002-2005 ZenithOptimedia
Notes: Excludes agency commission, production costs, includes classified, before discounts
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 44.43 Baht at 2001 rate
Gross Domestic Product (Baht billion)
at current prices 4,186 4,611 4,733 4,626 4,632 4,905 5,101
% change 15.2 10.1 2.6 -2.2 0.1 5.9 4.0
at 2001 prices 5,237 5,452 5,296 4,791 4,785 4,988 5,101
% change 8.9 4.1 -2.9 -9.5 -0.1 4.2 2.3
Gross Domestic Product per capita (Baht 000)
at current prices 70.5 76.9 78.1 75.6 75.2 78.7 81.1
at 2001 prices 88.2 90.9 87.4 78.3 77.7 80.0 81.1
Population
Millions 59.4 60.0 60.6 61.2 61.6 62.3 62.9
Consumer Price Index
2001=100 79.9 84.6 89.4 96.6 96.8 98.3 100.0
% change 5.8 5.8 5.7 8.1 0.2 1.6 1.7
Ad.spend as a % of GDP
1.01 1.03 0.96 0.77 1.03 1.05 1.18
Advertising Expenditure Growth (%)
at current prices 16.9 12.2 -3.6 -22.3 34.5 7.4 17.2
at 2001 prices 10.5 6.1 -8.8 -28.1 34.2 5.8 15.2
Source: IFS, ZenithOptimedia
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003
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