WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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THAILAND<br />
POPULATION<br />
Population by age and sex<br />
All individuals Male Female Households<br />
000 % 000 % 000 % 000<br />
0-14 15,769 25 7,987 25 7,782 24 17,120<br />
15-24 11,327 18 5,746 18 5,581 18<br />
25-34 11,127 18 5,655 18 5,472 17<br />
35-39 4,994 8 2,494 8 2,500 8<br />
40-49 8,575 14 4,241 13 4,334 14<br />
50+ 11,648 18 5,483 17 6,165 19<br />
Total 63,440 100 31,606 100 31,834 100<br />
Source: AC Nielsen 2002<br />
THAILAND<br />
Newspaper reach (%)<br />
Daily<br />
All adults 21.7<br />
Source: AC Nielsen 2002<br />
Population by social class and sex<br />
All adults Male Female<br />
000 % 000 % 000 %<br />
AB 3,334 7 1,936 8 1,398 5<br />
C1 3,099 6 1,600 6 1,499 6<br />
C2 27,605 54 14,888 59 12,717 50<br />
D 2,769 5 1,365 5 1,404 5<br />
E 14,096 28 5,465 22 8,631 34<br />
Total 50,903 100 25,254 100 25,649 100<br />
Source: AC Nielsen 2002<br />
AB = pr<strong>of</strong>essionals, executives, senior govt <strong>of</strong>ficers,<br />
businessmen, merchants, proprietors<br />
C1 = junior government <strong>of</strong>ficers<br />
C2 = skilled/semi-skilled craftsmen/tradesmen<br />
D = unskilled workers<br />
E = farmers, fishermen, students, housewives,<br />
unemployed, subsistence<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1997 1998 1999 2000 2001 97/2001 2000/01<br />
Number <strong>of</strong> titles<br />
Total dailies 44 34 - - - - -<br />
National dailies 34 25 - - - - -<br />
Regional dailies 10 9 - - - - -<br />
Non-dailies - - - - - - -<br />
Circulation (000) *<br />
Total dailies - 11,753 - - - - -<br />
Non-dailies - 8,173 - - - - -<br />
Total annual sales (millions <strong>of</strong> copies) *<br />
Dailies - 3,526 - - - - -<br />
Non-dailies - 425 - - - - -<br />
* estimated<br />
MORE FACTS<br />
Top ten general dailies (2001)<br />
Circulation Readership Full page rate (Baht)<br />
Title Publisher (000) (000) Mono Colour<br />
Thai Rath Vacharaphon 1,200 7,635 360,000 600,000<br />
Kom Chat Leuk - 800 886 288,000 480,000<br />
Daily News Si-Phya Publishing 750 4,410 288,000 480,000<br />
Khao Sod Khao Sod Co Ltd 550 951 216,000 324,000<br />
Matichon Daily Matichon 450 721 216,000 324,000<br />
Naew Nah Naew Nah Newspaper 250 - 156,000 186,000<br />
Baan Muang Baan Muang Printing 200 - 120,000 150,000<br />
Siam Rath - 150 177 168,000 198,000<br />
Thai Post - 100 - 144,000 174,000<br />
Post Today - 100 - 144,000 174,000<br />
Source: ZenithOptimedia<br />
278<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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