WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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TANZANIA<br />
Top ten advertising categories (2001)<br />
Sector Display advertising revenues (%)<br />
Telecommunications 21<br />
Food & beverage 16<br />
Pharmaceuticals 14<br />
Office equipment & services 13<br />
Transport 11<br />
Banking & finance 7<br />
Education 6<br />
Tourism & entertainment 5<br />
Corporate & multibrand 4<br />
Household 2<br />
Source: Indicative figures from three major media<br />
houses : IPP-Media, Business Times Ltd and Habari<br />
Corporation Ltd, February 2003.<br />
Note: Steadman & Associates Ltd, a media monitoring<br />
services company is compiling figures covering the<br />
period between June 2001 to June 2003.<br />
Top ten advertisers (2002)<br />
Advertiser<br />
Vodacom<br />
Celtel<br />
Coca-Cola<br />
Mobitel<br />
University <strong>of</strong> Dar es Salaam<br />
Tanzania Telecommunications Company (TTCL)<br />
Population Services International<br />
Standard Chartered Bank<br />
British Airways<br />
Tanzania Breweries Limited<br />
Source: Advertising Departments <strong>of</strong> three major media<br />
houses: Business Times Ltd, IPP-Media and Habari<br />
Corporation Ltd.<br />
CROSS MEDIA OWNERSHIP<br />
Owners Regional TV National TV Regional <strong>Newspapers</strong> National <strong>Newspapers</strong> Radio<br />
Regional TV Partial Partial<br />
Licensees Yes To cover only Yes Yes To cover only<br />
25% <strong>of</strong> territory 25% <strong>of</strong> territory<br />
National TV<br />
Yes, but only<br />
Licensees state ownership Yes Yes Allowed Allowed<br />
permitted so far<br />
Regional<br />
Newspaper Yes No Yes Yes Partial<br />
Owners<br />
National<br />
Newspaper Yes Partial Yes Yes Partial<br />
Owners<br />
Satellite TV<br />
Broadcasters Yes Partial Yes Yes Partial<br />
Local Radio<br />
Licensees No No Yes Yes Patial<br />
National Radio<br />
Yes<br />
Licensees License issued Yes Yes Yes Yes<br />
to state radio only<br />
Foreign<br />
Investors Partial Partial Yes Yes Partial<br />
ADVERTISING EXPENDITURE & ECONOMIC DATA<br />
Advertising expenditure<br />
(Tsh. millions, in current prices)<br />
1996 1997 1998 1999<br />
<strong>Newspapers</strong> 729 841 1,205 1,012<br />
Magazines 0 0 0 6<br />
Television 4,491 8,675 15,938 10,978<br />
Radio 1,531 3,138 4,924 6,984<br />
Cinema - - - -<br />
Outdoor - - - 851<br />
Total 6,751 12,654 22,067 19,831<br />
Source: ZenithOptimedia<br />
276<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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