WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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TANZANIA<br />
NUMBER OF TITLES AND CIRCULATION<br />
2002<br />
Number <strong>of</strong> titles<br />
Total dailies 7<br />
National dailies 7<br />
Regional & local dailies -<br />
Total non-dailies 1<br />
National non-dailies -<br />
Regional non-dailies 1<br />
Sundays 7<br />
Free papers 6<br />
Circulation (000)<br />
Total dailies 102<br />
National dailies 102<br />
Regional dailies -<br />
Total non-dailies 70<br />
National non-dailies -<br />
Regional & local non-dailies 70<br />
Sundays 20<br />
Free papers -<br />
Total annual sales (millions <strong>of</strong> copies)<br />
Dailies 36.0<br />
Non-dailies 34.4<br />
Sundays 1.6<br />
Free papers 0.5<br />
Free newspapers in Tanzania are only available to subscribers<br />
who in turn happen to be the major advertisers.<br />
MORE FACTS<br />
2002<br />
Sales revenues (Tsh. million)<br />
Dailies 7,200<br />
Dailies § 7,200<br />
Non-dailies 688<br />
Sundays 320<br />
The figures above do not include VAT<br />
§ at constant 2001 prices<br />
Type <strong>of</strong> newspaper sales in 2002 (%)<br />
Home & postal<br />
deliveries<br />
0.6%<br />
Bulk deliveries<br />
0.4%<br />
Type <strong>of</strong> newspaper sales (%)<br />
Single Home & postal Bulk<br />
copy deliveries deliveries<br />
2002 99.0 0.6 0.4<br />
Single copy<br />
99.0%<br />
Top dailies (2002)<br />
Circulation Readership Cover Price<br />
Title Publisher (000) (000) Tsh. US$ Format<br />
Mwananchi Mwananchi Communication Limited 24 120 150 0.17 Tabloid<br />
Majira Business Times Limited 23 115 200 0.23 Tabloid<br />
Nipashe IPP-Media Limited 16 80 200 0.23 Tabloid<br />
Daily News Tanzania Standard <strong>Newspapers</strong> 13 65 200 0.23 Broadsheet<br />
Mtanzania Habari Corporation Limited 12 60 200 0.23 Tabloid<br />
Guardian IPP-Media Limited 9 45 200 0.23 Broadsheet<br />
The African Habari Corporation Limited 5 25 200 0.23 Tabloid<br />
Uhuru Uhuru Publications Limited 3 15 200 0.23 Tabloid<br />
It is estimated that a newspaper copy circulates to about five readers in a day<br />
Cover prices<br />
Tsh.<br />
Single copy 200-300<br />
Subscription (discount)<br />
15% for a year<br />
10% for 6 mths<br />
5% for 3 mths<br />
Top ten publishing companies (2002)<br />
(ranked by total circulation)<br />
IPP-Media Limited<br />
Business Times Limited<br />
Habari Corporation Limited<br />
Tanzania Standard <strong>Newspapers</strong><br />
Mwananchi Communications Limited<br />
Uhuru Publications Limited<br />
Global Publishers Limited<br />
International Publishing Agency Limited<br />
Sahara Communications Limited<br />
Media Holdings Limited<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 275
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