WORLD PRESS TRENDS - World Association of Newspapers

SWITZERLAND
Top ten dailies (2002)
Circulation Readership Cover Price Full page rate (SF)
Title Publisher (000) (000) SF US$ Format Mono Colour
Blick Ringier AG 309 734 1.50 0.89 Broadsheet 20,315 29,908
Tages-Anzeiger Tamedia AG 250 531 2.50 1.48 Broadsheet 14,590 23,076
Mittelland Zeitung Aargauer Zeitung AG 198 361 2.50 1.48 Broadsheet 20,051 28,218
Neue Zürcher Zeitung Neue Zürcher Zeitung AG 170 297 2.50 1.48 Broadsheet 16,944 24,099
Berner Zeitung Espace Media Groupe 162 303 2.50 1.48 Broadsheet 14,170 19,689
Die Südostschweiz Südostschweiz Presse AG 139 228 2.20 1.30 Broadsheet 15,840 19,688
Neue Luzerner Zeitung Neue Luzerner Zeitung AG 134 258 2.50 1.48 Broadsheet 17,029 23,984
St. Galler Tagblatt St. Galler Tagblatt AG 111 207 2.00 1.19 Broadsheet 10,909 15,250
Basler Zeitung National Zeitung und Basler Nachrichten AG 109 208 2.50 1.48 Broadsheet 11,652 15,852
24 heures Edipresse Publications SA 88 241 2.00 1.19 Broadsheet 8,536 15,072
Source: WEMF Auflagenbulletin 2002 (Base 2001): WEMF AG für Werbemedienforschung
MACH Basic 2002: WEMF AG für Werbemedienforschung
Prices net excl. VAT Rate 2003 : VSW-ASSP
Verband SCHWEIZER PRESSE
Top ten advertising categories (2002)
Advertising sector Display ad revenues (%)
Media 21.0
Auto 13.1
Retail/wholesale 11.6
Offices equipment 8.1
Food 7.0
Financial 6.7
Services 6.6
Household/garden 4.9
Industry 3.9
Clothes 2.0
Source: Media Focus, Hergiswil/NW, February 2003
Top ten publishing companies (2002)
(ranked by total revenue)
Ringier AG
Tamedia AG
Edipresse Publications SA
Basler Mediengruppe
NZZ Gruppe
Espace Media Groupe
AZ Medien Gruppe
Südostschweiz Medien Gruppe
LZ Mediengruppe
Vogt-Schild/Habegger Medien AG
Source: Verband Schweizer Presse
Top ten advertisers (2002)
Advertiser
Newspaper expenditure SF (Mill)
Migros 90.8
Coop 78.0
Frimago AG 26.2
Media Markt 25.6
Denner AG 25.6
Manor 22.0
Swisscom Mobil 22.0
Orange Communications SA 21.4
Fust AG dipl. Ing. 19.5
Renault Nissan 16.7
Source: Media Focus, Hergiswil/NW, February 2003
Note: Excludes publishers and holding companies
Distribution costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 40-45 40-45 40-45 40-45 40-45
Source: Verband Schweizer Presse
Online readership (use of websites in 6 month period)
Newspaper 1999 2000 2001 2002
www.blick.ch 207,000 360,000 427,000 498,000
www.nzz.ch 153,000 255,000 264,000 293,000
www.tages-anzeiger.ch 149,000 305,000 261,000 251,000
www.sonntagszeitung.ch 67,000 121,000 116,000 134,000
Source: MA Comis, WEMF AG für Werbemedienforschung
Note: Not all websites participated in the survey
Cover prices
Euro
Single copy 1.09-1.44
Subscription 0.45-0.68
Source: Abo- + Einzelverkaufspreisstatistik
Verband Schweizer Presse
Media consumption (minutes per day)
1999 2000 2001 2002
Newspapers 48 50 51 49
Magazines 30 30 31 27
Radio 83 84 85 86
Television 89 88 90 91
Internet 13 22 25 29
Source: Mediatrack D&S Markt- und Kommunikationsforschung, Zürich
New launches
In March 2002 Neue Zürcher Zeitung AG
launched a new Sunday newspaper, NZZ am
Sonntag, which has a readership of 150,000.
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 267