WORLD PRESS TRENDS - World Association of Newspapers

SWITZERLAND
Age structure of daily readership
% of % reach within
Age readership age group
14-19 7 59.4
20-29 18 66.9
30-39 18 70.7
40-49 19 77.0
50-59 15 80.8
60-69 12 78.9
70+ 11 77.1
Source: MACH 2002, WEMF AG für
Werbemedienforschung
Newspaper reach (%)
Daily Weekly Monthly
All adults 73.1 92.5 96.1
Men 75.9 94.1 97.0
Women 70.3 91.0 95.3
MHS 72.9 92.3 96.0
Source: MACH Basic 2002, WEMF AG für
Werbemedienforschung
MHS: Main Household Shopper
Includes non-dailies, Sundays and magazines
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Regional/local dailies 97 105 104 98 98 1.03 0.00
Regional/local non-dailies 133 122 124 122 121 -9.02 -0.82
Sundays 4 4 4 4 5 25.00 25.00
Free papers 385 391 406 429 392 1.82 -8.62
Circulation (000)
Regional/local dailies 2,676 2,679 2,666 2,634 2,594 -3.06 -1.52
Regional/local non-dailies 734 721 723 655 597 -18.66 -8.85
Sundays 819 827 825 817 968 18.19 18.48
Total annual sales (millions of copies)
Regional/local dailies 806 813 805 796 784 -2.73 -1.51
Regional/local non-dailies 58 57 57 54 50 -13.79 -7.41
Sundays 43 43 44 42 50 16.28 19.05
Source: Titel- und Auflagenstatistik Verband SCHWEIZER PRESSE 2002,
VSW-Datenbank 2002
Note: Switzerland has no national newspapers, because different languages are spoken
in different parts of the country.
Titles
Number of daily titles and circulation
Titles
Circulation
110
105
100
95
90
1998 1999 2000 2001 2002
2,700
2,680
2,660
2,640
2,620
2,600
2,580
2,560
2,540
Circulation (000s)
MORE FACTS
Change (%)
1998 1999 2000 2001 2002 98/2001 2000/01
Advertising revenues (Franc million)
Dailies 1,498 1,668 1,784 1,673 - 11.68 -6.22
Dailies § 1,548 1,710 1,801 1,673 - 8.06 -7.12
Non-dailies & Sundays 173 185 188 186 - 7.51 -1.06
Free papers 255 265 277 291 - 14.12 5.05
Volume of advertising sold (pages & page equivalents) * *
Total 207,319 217,689 231,656 211,136 177,984 -14.15 -15.70
In colour 114,982 129,458 150,487 145,979 59,661 -48.11 -59.13
§ at constant 2001 prices * columns show % change 1998/2002 and 2001/2002 respectively
Source: Stiftung Werbestatistik Schweiz 2002 (All numbers are without production costs);
Inseratestatistik 2002 Verband Schweizer Presse/VSW, WEMF AG für
Werbemedienforschung
All figures include classifieds.
The volumes figures are for all newspapers.
Advertising revenue figures are net of volume and repetition discounts, but not agency
discounts since these are negotiated privately.
1,850
1,750
1,650
1,550
1,450
1,350
1,250
Dailies: Advertising revenues at current and constant
2001 prices (Franc million)
1998 1999 2000 2001
Current
Constant
Type of newspaper sales in 2002 (%)
Home/ postal
deliveries
90%
Single copy
10%
Type of newspaper sales (%)
Single Home/postal
copy deliveries
1998 10 90
1999 10 90
2000 10 90
2001 10 90
2002 10 90
Source: Verband Schweizer Presse
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003