WORLD PRESS TRENDS - World Association of Newspapers

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SWEDEN to determine who actually owns a publishing company There are no special ownership transparency rules for the daily press. Every joint-stock company is obliged to register its shareholders. This register must be made available to anyone on request. Is there an antitrust law limiting concentration in the daily press No Is further regulation of media concentration expected No. There can be no further regulation until 2007 at the earliest, due to Swedish law requiring changes to the constitution (Press Freedom Act) to be voted on twice, with a general election inbetween. 264 WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003
SWITZERLAND Commentary – Schweizer Presse Times remain hard for Swiss publishers; the recovery they hope for has not yet arrived. Their situation has once again confirmed that the media sector, which depends on advertising for three quarters of its revenue, is acutely sensitive to economic fluctuations. Nevertheless, we remain optimistic about the future of the print media while the population continues to use it so intensely. Readers are seeking in-depth information and guidance rather than titbits and news snippets, as a study from D & S called Soziales Klima [Social Climate] 1997 – 2002 confirms. Individuals are devoting roughly the same amount of time to different media as in the previous two years, but their tendency to switch rapidly from medium to medium is levelling off. The total number of print titles (and broadcast channels, etc.) regularly used by each individual is also stabilising. Even under the generally unfavourable economic conditions, newspaper publishers have continued to innovate, some making changes to their printing processes, while others merge or undergo other corporate restructuring. Despite the internet euphoria of a couple of years ago, the printed press is certainly not on its way out, but is at the centre of media activity. This does not necessarily mean that all sectors of the press are particularly profitable: free newspapers distributed to commuters have yet to become big business, although they have built up a large total readership. Their ability to reach young people, who are less likely to read paid-for dailies than their elders, means advertisers are beginning to take them seriously. In mid-March 2002 the NZZ launched its Sunday edition, into a field that was already marked out by two strong competitors. The NZZ am Sonntag was free until the end of 2002, but this was a short-term promotion; it will now have to establish its longterm position in the Sunday newspaper market. Jean Frey AG was sold at the beginning of 2003 and has now become a new independent magazine publisher. Its title Weltwoche was repositioned, and seems to have found itself a new, loyal readership. Advertising expenditure has fallen sharply since mid-2001; the last time ad expenditure shrank so much was in the mid-70s after the oil crisis. The total number advertising pages in all the newspapers in Switzerland fell by 15.8% in 2002. Large dailies suffered the most; some small local newspapers managed to increased their advertising pages, while the weekly and specialist press lost fewer pages than average. The number of advertising pages in magazines shrank by 5.9%. The loss of advertising is not just the result of the economic downturn. Newspapers face strong competition from the internet, particularly in job, property and vehicle classified advertising, as well as from more established media. Newspapers have been slowly losing share of the ad market since the early 1990s, though with a 51.5% share in 2001 they have a higher share than in most countries. POPULATION Population by age and sex All individuals Male Female Households* 000 % 000 % 000 % 000 Children 1,325 18 682 19 643 17 2,890 16-24 773 11 393 11 380 10 *2002 estimate 25-34 1,013 14 500 14 513 14 35-44 1,217 17 613 17 604 16 45-54 1,013 14 509 14 504 13 55-64 843 12 417 12 426 11 65+ 1,138 16 467 13 671 18 Total 7,322 100 3,581 100 3,741 100 Source: Bundesamt für Statistik Bern, Sektion Bevölkerungsentwicklung 2002 Population by social class and sex All adults* Male Female 000 % 000 % 000 % A+B 344 8 283 13 61 3 C1 667 16 446 20 221 11 C2 1,254 30 659 30 595 30 D 767 18 399 18 368 19 E 1,170 28 442 20 728 37 Total 4,202 100 2,229 100 1,973 100 Source: Bundesamt für Statistik Bern, Sektion Volkszählung 1990 * Adults defined as 18+ A= higher managerial, administrative, professional B= intermediate managerial, administrative, professional C1= independent/supervisory/clerical/junior managerial C2= skilled manual workers D= semi and unskilled manual workers E= manual worker/unskilled worker/ subsistence/state pensioners or widows Households Households Occupancy 000 1 person 920 2 people 900 3 people 424 4 people 413 5 or more people 184 without children 1,777 with children 1,065 with children aged 0-3 257 with children aged 4-9 333 with children aged 10-15 326 Total 2,842 Source: Bundesamt für Statistik Bern, Volkszählung 1990 Housewives (co-habiting persons) Housewives 000 % under 25 21 3 25-34 173 27 35-44 170 27 45-54 148 23 55-64 120 19 Total 632 100 Source: Bundesamt für Statistik Bern, Volkszählung 1990 WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 265
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WORLD PRESS TRENDS 2003 EDITION 25
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CONTENTS CHAPTER 1: OVERALL STATIST
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CHAPTER ONE OVERALL STATISTICS
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ADVERTISING REVENUE SHARES 1998 (%)
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TITLES AND CIRCULATIONS Change (%)
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DAILIES DAILIES: COUNTRIES OF TOP 1
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TITLES DAILIES NUMBER OF TITLES/ADU
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CIRCULATION DAILIES AVERAGE CIRCULA
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ANNUAL SALES DAILIES CHANGE IN TOTA
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ADVERTISING REVENUES DAILIES CHANGE
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SALES REVENUES DAILIES CHANGE IN SA
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TITLES NON-DAILIES NUMBER OF TITLES
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CIRCULATION NON-DAILIES AVERAGE CIR
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ANNUAL SALES NON-DAILIES CHANGE IN
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SALES REVENUES NON-DAILIES NON-DAIL
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TITLES SUNDAYS NUMBER OF TITLES/ADU
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CIRCULATION SUNDAYS AVERAGE CIRCULA
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ADVERTISING/SALES REVENUES SUNDAYS
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CIRCULATION FREE PAPERS NUMBER OF T
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ANNUAL SALES FREE PAPERS FREE PAPER
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DISTRIBUTION Report on world-wide p
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DISTRIBUTION Territorial exclusivit
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CHAPTER TWO COUNTRY REPORTS
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ARGENTINA Type of newspaper sales i
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ARMENIA Commentary - IREX/ProMedia
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ARMENIA MORE FACTS Type of newspape
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AUSTRALIA * Change (%) 1998 1999 20
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AUSTRALIA ADVERTISING EXPENDITURE &
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Commentary - Verband Österreichisc
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AUSTRIA NUMBER OF TITLES AND CIRCUL
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AUSTRIA Main economic indicators 19
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MORE FACTS AZERBAIJAN Top ten daili
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BELGIUM MORE FACTS Change (%) 1998
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BELGIUM Advertising expenditure (Eu
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BRAZIL MORE FACTS Change (%) 1999 2
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BRAZIL Research Circulation is audi
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BULGARIA Change (%) 1998 1999 2000
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CAMEROON Due to a lack of available
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CANADA Commentary - CNA There are c
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CANADA Top ten advertising categori
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CHILE Commentary - Asociación Naci
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CHILE CROSS MEDIA OWNERSHIP Owners
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CHINA The management of newspapers
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CHINA Top dailies (2002) Circulatio
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COLOMBIA POPULATION Population by a
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COLOMBIA Online readership (no. of
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COSTA RICA Commentary - Grupo Naci
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COSTA RICA Internet publishing (No.
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CROATIA Commentary - Zagreb Univers
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CROATIA Top ten dailies (2002) Circ
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POPULATION CYPRUS Due to a lack of
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CYPRUS Main economic indicators 199
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CZECH REPUBLIC NUMBER OF TITLES AND
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CZECH REPUBLIC CROSS MEDIA OWNERSHI
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DENMARK Commentary - Danish Newspap
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DENMARK Top ten dailies (2002) Circ
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EAST TIMOR POPULATION Population Al
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ESTONIA MORE FACTS Distribution and
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ESTONIA Advertising expenditure (Kr
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FINLAND NUMBER OF TITLES AND CIRCUL
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FINLAND Advertising expenditure (Eu
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FRANCE MORE FACTS Change (%) 1998 1
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FRANCE Main economic indicators 199
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GERMANY POPULATION Population All i
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GERMANY Top ten publishing companie
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GERMANY In the press sector, a plan
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GREECE Change (%) 1998 1999 2000 20
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GREECE Research Readership is measu
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HONG KONG Top ten advertising categ
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HUNGARY MORE FACTS Change (%) 1998
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HUNGARY Research Circulation is aud
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ICELAND Type of newspaper sales (%)
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INDIA The INS Press Handbook has be
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INDIA Main economic indicators 1995
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INDONESIA MORE FACTS Change (%) 199
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IRELAND Commentary - Cullen Communi
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IRELAND NUMBER OF TITLES AND CIRCUL
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IRELAND Distribution and newsprint
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ISRAEL POPULATION Population by age
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ITALY Commentary - FIEG Italy is in
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ITALY Top ten dailies (2002) Circul
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ITALY The older scheme for assistin
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JAPAN MORE FACTS Change (%) 1998 19
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JAPAN Main economic indicators 1995
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KENYA Top dailies (2001) Circulatio
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KYRGYZSTAN Due to a lack of availab
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KYRGYZSTAN Research Circulation is
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LATVIA Type of newspaper sales (%)
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LATVIA Advertising expenditure (Lat
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LEBANON MORE FACTS Change (%) 1998
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LITHUANIA POPULATION Population by
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LITHUANIA ADVERTISING EXPENDITURE &
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LUXEMBOURG Change (%) 1998 1999 200
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LUXEMBOURG Research Circulation is
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MACEDONIA Top ten publishing compan
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MALAYSIA Commentary - Macomm The Ma
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MALAYSIA ADVERTISING EXPENDITURE &
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MEXICO Commentary - El Universal Th
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MEXICO Top ten publishing companies
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MOLDOVA Commentary - Association de
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MONGOLIA POPULATION Population by a
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MONGOLIA Top ten advertising catego
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NETHERLANDS Commentary- Dutch Newsp
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NETHERLANDS Change (%) 1998 1999 20
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NETHERLANDS Advertising expenditure
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NEW ZEALAND NUMBER OF TITLES AND CI
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NEW ZEALAND Is there any law prohib
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NORWAY MORE FACTS 9,000 8,000 7,000
Page 217 and 218: PAKISTAN Due to a lack of available
Page 219 and 220: PERU POPULATION Population by age a
Page 221 and 222: POPULATION PHILIPPINES Due to a lac
Page 223 and 224: POLAND Commentary - Polish Chamber
Page 225 and 226: POLAND Change (%) 1999 2000 2001 20
Page 227 and 228: POLAND must register as enterprises
Page 229 and 230: PORTUGAL MORE FACTS Change (%) 1997
Page 231 and 232: POPULATION ROMANIA Due to a lack of
Page 233 and 234: RUSSIA POPULATION Population by age
Page 235 and 236: RUSSIA ADVERTISING EXPENDITURE & EC
Page 237 and 238: SERBIA-MONTENEGRO POPULATION Popula
Page 239 and 240: SINGAPORE POPULATION Adult populati
Page 241 and 242: SINGAPORE ADVERTISING EXPENDITURE &
Page 243 and 244: SLOVAKIA Working population by soci
Page 245 and 246: SLOVAKIA Internet publishing (No. o
Page 247 and 248: SLOVENIA Commentary - CATI Slovenia
Page 249 and 250: SLOVENIA CROSS MEDIA OWNERSHIP Owne
Page 251 and 252: SOUTH AFRICA Newspaper colour capab
Page 253 and 254: SOUTH KOREA Due to a lack of availa
Page 255 and 256: SOUTH KOREA ADVERTISING EXPENDITURE
Page 257 and 258: SPAIN NUMBER OF TITLES AND CIRCULAT
Page 259 and 260: SPAIN Main economic indicators 1995
Page 261 and 262: SRI LANKA Top dailies (2002) Circul
Page 263 and 264: SWEDEN Commentary - Swedish Newspap
Page 265 and 266: SWEDEN Change (%) 1998 1999 2000 20
Page 267: SWEDEN ADVERTISING EXPENDITURE & EC
Page 271 and 272: SWITZERLAND Top ten dailies (2002)
Page 273 and 274: SWITZERLAND ii. home, and b. in whi
Page 275 and 276: TAIWAN Working population by social
Page 277 and 278: TAIWAN Research No independent orga
Page 279 and 280: TANZANIA NUMBER OF TITLES AND CIRCU
Page 281 and 282: TANZANIA Main economic indicators 1
Page 283 and 284: THAILAND Top ten advertising catego
Page 285 and 286: TURKEY POPULATION Adult population
Page 287 and 288: TURKEY ADVERTISING EXPENDITURE & EC
Page 289 and 290: UGANDA Top ten advertisers (2001) A
Page 291 and 292: UK POPULATION Population by age and
Page 293 and 294: UK Classified vs display revenue (%
Page 295 and 296: UK CROSS MEDIA OWNERSHIP Owners Reg
Page 297 and 298: UKRAINE Commentary - Mikhail Veisbe
Page 299 and 300: UKRAINE Contribution of classified
Page 301 and 302: UNITED STATES OF AMERICA Due to a l
Page 303 and 304: UNITED STATES OF AMERICA ADVERTISIN
Page 305 and 306: URUGUAY Change (%) 1998 1999 2000 2
Page 307 and 308: CHAPTER THREE QUICK REFERENCE
Page 309 and 310: QUICK REFERENCE OTHER TAXES on on o
Page 311 and 312: QUICK REFERENCE TRANSPORT & TELECOM
Page 313 and 314: CONTACTS Association/Company Countr
Page 315 and 316: WORLD ASSOCIATION OF NEWSPAPERS - W
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