WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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SWEDEN<br />
Media consumption (minutes per day)<br />
1998 1999 2000 2001 2002<br />
<strong>Newspapers</strong> 29 28 31 29 28<br />
Magazines 19 18 20 17 14<br />
Radio 133 133 129 127 124<br />
Television 98 98 105 102 102<br />
Internet 10 19 21 23 19<br />
Source: Nordicom (Mediebarometern 2002)<br />
Individuals aged 9-79<br />
Online readership (page impressions per month)<br />
Newspaper 2002<br />
Aftonbladet 166,609,108<br />
Dagens Nyheter 58,431,168<br />
Expressen 39,049,071<br />
Dagens Industri 29,919,972<br />
Göteborgs-Posten 28,317,552<br />
Source: TNS Gallup/Red Measure (KIA Index) February 2003<br />
Figures are independently audited<br />
Internet publishing (No. <strong>of</strong> online editions)<br />
1998 1999 2000 2001 2002<br />
Dailies 70 66 67 79 77<br />
Non-dailies 7 10 19 25 37<br />
Newspaper colour capability & formats<br />
Number <strong>of</strong>: 1998 1999 2000 2001 2002<br />
4-colour newspapers 100 98 93 94 91<br />
Broadsheets 37 33 31 30 30<br />
Tabloids 44 45 41 44 44<br />
Other 19 20 21 20 17<br />
Top ten advertisers (2002)<br />
Advertiser<br />
Newspaper expenditure SKr (Mill)<br />
Kooperativa Förbundet 321<br />
Ica 305<br />
Volvo 177<br />
Telia 164<br />
Saab-Opel Sverige 133<br />
Volkswagen Svenska 127<br />
Kungörelse Kommun Och Stat 115<br />
H&M Hennes & Mauritz 89<br />
Vodafone 85<br />
Eklöf I Norrköping 82<br />
Source: Research International (formerly SIFO)<br />
Employment & salary<br />
1998 1999 2000 2001 2002<br />
Total no. <strong>of</strong> Journalists 6,083 5,722 5,512 5,439 5,573<br />
Total no. <strong>of</strong> Employees 31,355 29,123 28,810 26,435 26,503<br />
Part-time (included in total) 14,663 16,639 16,304 - -<br />
Total salary costs<br />
SKr (000) 5,028,555 5,827,524 5,404,659 5,783,975 -<br />
Euro (000) 529,879 661,467 613,458 631,016 -<br />
CROSS MEDIA OWNERSHIP<br />
Owners Regional TV National TV Regional <strong>Newspapers</strong> National <strong>Newspapers</strong> Radio<br />
Regional TV No separate regional No legal obstacle but<br />
Licensees broadcast TV licences have national transmissions require Allowed Allowed Allowed<br />
so far been allocated<br />
a licence from the<br />
government<br />
National TV Regional TV transmissions<br />
Licensees allowed within the licence As above Allowed Allowed Allowed<br />
for national transmissions<br />
Regional No separate regional Formally allowed, but will<br />
Newspaper broadcast TV licences have As above Allowed Allowed not get licenses in practice<br />
Owners so far been allocated due to selection process<br />
based on plurality<br />
National<br />
Formally allowed, but will<br />
Newspaper As above As above Allowed Allowed not get licenses in practice<br />
Owners<br />
due to selection process<br />
based on plurality<br />
Satellite TV<br />
Broadcasters As above As above Allowed Allowed Allowed<br />
Local radio<br />
Licensees As above As above Allowed Allowed Allowed<br />
Foreign<br />
Investors As above As above Allowed Allowed Allowed<br />
262<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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