WORLD PRESS TRENDS - World Association of Newspapers

SWEDEN
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (SKr million)
Dailies 8,713 8,527 9,052 8,082 7,504 -13.87 -7.15
Dailies § 9,049 8,822 9,273 8,082 7,336 -18.93 -9.23
Non-dailies 228 226 435 243 223 -2.20 -8.05
Free papers 632 833 991 953 939 48.58 -1.47
Sales revenues (SKr million)~
Dailies 6,500 6,536 7,093 - 6,825 5.00 -
Dailies § 6,750 6,762 7,266 - 6,671 -1.17 -
Non-dailies - - 83 - 94 - -
Volume of advertising sold (pages & page equivalents in column metres)
Total 832,038 832,038 847,580 764,795 730,508 -12.20 -4.48
In colour 358,608 358,608 421,247 396,035 366,979 2.33 -7.34
§ at constant 2001 prices Includes classifieds and advertising tax, after discounts.
~ dailies and non-dailies combined up to 1999
Type of newspaper sales (%)
Single Home Postal
copy deliveries deliveries
1998 23 72 5
1999 25 70 5
2000 24 71 5
2001 23 72 5
2002 24 72 4
9,500
9,000
8,500
8,000
7,500
7,000
6,500
6,000
5,500
5,000
Dailies: Advertising and sales revenues at current and
constant 2001 prices (SKr million)
1998 1999 2000 2001 2002
Current
Current
Advertising revenues
Sales revenues
Constant
Constant
Type of newspaper sales in 2002 (%)
Home
deliveries
72%
Postal
deliveries
4%
Single copy
24%
Top ten dailies (2002)
Circulation Readership Cover Price Full page rate (SKr)
Title Publisher (000) (000) SKr US$ Format Mono Colour
Aftonbladet Aftonbladet Hierta 436 1,431 8-13* 0.77-1.26 Tabloid 114,800 194,013
Dagens Nyheter Dagens Nyheter 364 964 12-12** 1.16-1.16 Broadsheet/tabloid 241,344 288,000
Expressen AB Kvällstidningen Expressen 322 1,173 8-13* 0.77-1.26 Tabloid 95,200 152,320
Göteborgs-Posten Göteborgs-Postens Nya 249 593 12-15** 1.16-1.45 Broadsheet/tabloid 184,500 249,736
Svenska Dagbladet Svenska Dagbladet & Co 184 454 12-12** 1.16-1.16 Tabloid 107,800 119,800
Sydsvenska Dagbladet Sydsvenska Dagbladets 139 339 10-15** 0.97-1.45 Broadsheet 120,112 162,306
Dagens Industri Dagens Industri 116 475 15 1.45 Tabloid 83,000 119,900
Helsingborgs Dagblad Helsingborgs Dagblad 87 199 12-15** 1.16-1.45 Broadsheet 80,704 106,704
Östgöta Correspondenten Correspondenten i Linköping 66 159 10 0.97 Broadsheet 50,688 63,688
Nerikes Allehanda Nerikes Allehanda 65 164 15-15** 1.45-1.45 Broadsheet 50,432 64,576
* With supplement
** Sunday price
Top ten publishing companies (2002)
(ranked by total revenue)
Bonnier
Schibsted
Tidnings Stampen
Nya Wermlands-Tidningen
Gefle Dagblads Förvaltnings
Herenco
Centertidningar
Sydostpress i Kalmar
Norrköpings Tidningar
VLT
Source: Presstödsnämnden
Top advertising categories (2002)
Advertising sector
% of display ad revenue
Retail 36.9
Public organisations 14.3
Travel/tourism/transport 10.3
Auto 10.2
Office supplies/computers 6.5
Banking/finance 4.9
Books/media/education 3.6
Construction 2.3
Non-brand advertising 2.3
Others 8.8
Source: Research International (formerly SIFO)
New launches
Title
Helsingborgs Dagblad
Two regional newspapers (Nordvästra Skånes
Tidningar and Helsingborgs Dagblad)
in southern Sweden merged to become
the largest newspaper outside Stockholm,
Gothenburg and Malmo, and the 8th largest
overall. It is now called Helsingborgs Dagblad.
Cover prices
SKr
Single copy 9.00-15.00
Subscription 4.60-9.39
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 261