WORLD PRESS TRENDS - World Association of Newspapers

SWEDEN
Households
Households
Occupancy 000 %
1 person 2,029 47
2 people 1,211 28
3 people 464 11
4 people 454 10
5 or more people 205 5
without children 3,026 69
with children 1,338 31
Total 4,363 100
Source: SCB (2000 figures)
Households are defined for tax purposes.
Cohabiting persons who are not married
and have no children are not counted as
a household.
Newspaper reach (%)
Daily
All adults 88
Men 88
Women 88
MHS 88
Source: Orvesto Konsument
2002, Research International
MHS = Main Household Shopper
Figures above include non dailies
Population by annual income
All adults Male Female
SKr (000) 000 % 000 % 000 %
>119 2,391 33 874 25 1,516 42
120-239 3,156 44 1,479 42 1,677 46
240-399 1,284 18 886 25 398 11
400+ 316 4 262 7 54 1
Total 7,146 100 3,502 100 3,645 100
Source: SCB (2000 figures)
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Total dailies* 100 98 93 94 91 -9.00 -3.19
National dailies 4 4 4 4 4 0.00 0.00
Regional dailies 96 94 89 90 87 -9.38 -3.33
Non-dailies 71 71 74 76 75 5.63 -1.32
National non-dailies 16 17 16 18 18 12.50 0.00
Regional non-dailies 55 54 58 58 57 3.64 -1.72
Free papers 28 32 38 35 43 53.57 22.86
Circulation (000)
Total dailies 3,807 3,721 3,700 3,685 3,671 -3.57 -0.37
National dailies 840 812 922 885 893 6.28 0.85
Regional dailies 2,967 2,909 2,778 2,799 2,778 -6.36 -0.75
Non-dailies 366 379 389 388 392 7.16 1.00
National non-dailies 69 74 67 83 87 26.09 4.69
Regional non-dailies 297 305 322 305 305 2.76 0.00
Free papers 2,390 2,292 2,592 1,717 2,313 -3.21 34.77
Total annual sales (millions of copies)
Dailies 1,268 1,251 1,237 1,233 1,227 -3.27 -0.54
Non-dailies 33 35 36 36 36 10.00 0.55
* 14 dailies are published 7 days a week. There are no special Sunday titles.
Titles
102
100
98
96
94
92
90
88
86
Number of daily titles and circulation
Titles
Circulation
3,850
3,800
3,750
3,700
3,650
3,600
1998 1999 2000 2001 2002
Circulation (000s)
MORE FACTS
Contribution of classified, display and insert
advertising to total advertising income (%)
1998 1999 2000 2001 2002
Display 58.5 53.0 52.2 52.7 54.6
Classified 40.5 45.0 46.3 45.7 43.4
Inserts 1.0 2.0 1.5 1.6 1.9
Data includes non-dailies. Figures from 1999 show share
calculated from revenue rather than volume as with
previous years.
Distribution costs
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 21.5 21.5 21.5 21.5 21.5
Home deliveries * - - - - 44.1
Average distribution cost per copy (SKr)
Subscription ** - - - - 2.50
* average daily cost for an annual subscription
** Approximated cost per copy for dailies. Sundays cost more
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003