WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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SRI LANKA<br />
SRI LANKA<br />
POPULATION<br />
Population by age and sex<br />
All individuals Male Female Households<br />
000 % 000 % 000 % 000<br />
Children 4,693 25 2,386 25 2,307 24 3,336<br />
15-24 3,516 19 1,780 19 1,736 18<br />
25-34 3,033 16 1,551 16 1,482 16<br />
35-44 2,822 15 1,415 15 1,407 15<br />
45-54 2,240 12 1,113 12 1,127 12<br />
55-64 1,377 7 677 7 700 7<br />
65+ 1,238 7 577 6 661 7<br />
Total 18,919 100 9,499 100 9,420 100<br />
Newspaper reach (%) (2002)<br />
Daily Weekly Monthly<br />
All adults 90 95 95<br />
Age structure <strong>of</strong> readership (2000)<br />
% <strong>of</strong><br />
Age<br />
readership<br />
Under 20 16<br />
21-40 45<br />
41-60 27<br />
61+ 12<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Number <strong>of</strong> titles<br />
Total dailies 9 - 12 13 13 44.44 0.00<br />
National - - - - 11 - -<br />
Regional - - - - 2 - -<br />
Non-dailies 31 - 36 38 37 19.35 -2.63<br />
National - - - - 37 - -<br />
Sundays 12 - 15 14 15 25.00 7.14<br />
Circulation (000)<br />
Total dailies 524 - 536 497 493 -5.92 -0.80<br />
Non-dailies 1,318 - 1,322 1,317 1,302 -1.21 -1.14<br />
Sundays 1,280 - 1,317 723 720 -43.75 -0.41<br />
Total annual sales (millions <strong>of</strong> copies)<br />
Dailies 161.4 - 176.9 164.4 162.7 0.81 -1.03<br />
Non-dailies 68.0 - 68.7 68.5 67.7 -0.44 -1.21<br />
Sundays 66.5 - 68.5 37.6 37.4 -43.76 -0.51<br />
Titles<br />
14<br />
12<br />
10<br />
8<br />
6<br />
4<br />
2<br />
0<br />
Number <strong>of</strong> daily titles and circulation<br />
Titles<br />
Circulation<br />
1998 1999 2000 2001 2002<br />
540<br />
530<br />
520<br />
510<br />
500<br />
490<br />
480<br />
470<br />
Circulation (000s)<br />
MORE FACTS<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Advertising revenues (Rupees million)*<br />
All newspapers 1,139 1,321 1,800 1,920 2,110 85.25 9.90<br />
Dailies - - - - 1,406 - -<br />
Sundays - - - - 704 - -<br />
Sales revenues (Rupees million)** ***<br />
Dailies & non-dailies - - 780 830 - - 6.41<br />
Sundays - - 420 450 - - 7.14<br />
*After discounts. Typical discounts range from 5-15%<br />
**Excludes VAT<br />
*** Change (%) for 2000/01<br />
2,500<br />
2,000<br />
1,500<br />
1,000<br />
500<br />
0<br />
Dailies: Advertising and sales revenues at current prices<br />
(Rupee million)<br />
Advertising revenues<br />
Sales revenues<br />
1998 1999 2000 2001 2002<br />
Type <strong>of</strong> newspaper sales in 2002 (%)<br />
Home<br />
deliveries<br />
35%<br />
Postal<br />
deliveries<br />
5%<br />
Single copy<br />
60%<br />
Type <strong>of</strong> newspaper sales (%)<br />
Single Home Postal<br />
copy deliveries deliveries<br />
1998 68 26 6<br />
1999 - - -<br />
2000 58 36 6<br />
2001 - - -<br />
2002 * 60 35 5<br />
* Approximate figures<br />
256<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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