WORLD PRESS TRENDS - World Association of Newspapers

SPAIN
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002*
Dailies 16 29 85 100 100
Non-dailies 6 6 - - -
*estimate
Cover prices
Euro
Single copy 0.90-1.00
Contribution of classified and display
advertising to total advertising income (%)
1997 1998 1999 *
Display 45 48 46
Classified 55 52 54
* estimate
Top ten advertising categories (2002) Top ten publishing companies (2001) Top ten advertisers (2002)
Sector % of total ad revenue (ranked by total circulation) Advertiser Newspaper expenditure Euro (000)
Miscellaneous 30.1 Diario El País Viajes Halcón 17,757
Cultura & media 13.4 Recoletos Grupo de Comunicacion Viajes Marsans 16,893
Auto 10.5 Unidad Editorial Volkswagen 16,689
Public & private services 8.0 Prensa Española Telefónica Servicios Móviles 15,551
Construction 7.0 La Vanguardia El Corte Inglés 13,849
Transport/travel/tourism 7.8 Diario AS Telefónica Sdad. Oper. Serv. Tel. 13,252
Distribution/retail 6.9 Ediciones Primera Plana Advanced telephone services 12,840
Finance 4.6 Diaria El Correo Renault 12,037
Telecommunications/internet 4.5 Audiovisual Española 2000 Ford 11,607
Sports/leisure 1.9 Ediciones Deportivas Catalanas Peugeot 10,712
Source: Infoadex Source: AEDE Source: Infoadex
Online readership (page impressions per month)
Newspaper Nov/Dec 2000 Dec 2001 Dec 2002
El Mundo del Siglo XXI 1,218,052 3,286,204 3,948,547
El País 916,631 3,192,994 3,810,010 *
Marca 1,839,616 2,423,160 3,655,044
ABC 378,170 845,115 1,166,314
La Vanguardia 369,661 811,862 -
AS - - 784,991
Source: OJD
* data for February 2002
Top ten dailies (2001/02)
Cover Price
Full page rate
Circulation Readership Weekdays Sundays (Euro) **
Title Publisher (000) ** (000) Euro US$ Euro US$ Format Mono Colour
El País Diario El País 434 1,603 1.00 1.07 1.80 1.93 Tabloid 15,025 21,035
Marca * Recoletos Grupo de Comun. 371 2,255 0.90 0.97 - - Tabloid 10,127 15,206
El Mundo del Siglo XXI Unidad Editorial 312 1,075 0.90 0.97 1.80 1.93 Tabloid 12,213 16,486
ABC Prensa Española 279 813 0.90 0.97 1.65 1.77 Special 12,832 16,738
La Vanguardia La Vanguardia 198 629 1.00 1.07 1.80 1.93 Tabloid 6,461 10,379
AS * Diario AS 181 747 0.80 0.86 - - Tabloid 7,332 9,586
El Periodico de Catalunya Ediciones Primera Plana 167 764 0.90 0.97 1.80 1.93 Tabloid 5,000 7,513
El Correo Diario El Correo 131 604 0.80 0.86 1.25 1.34 Tabloid 4,147 6,220
La Razon - 123 323 0.75 0.80 1.00 1.07 Special 3,726 4,838
Sport * Ediciones Deportivas Catalanas 115 447 0.90 0.96 - - Tabloid 4,916 6,245
Source: AEDE, ZenithOptimedia
* sport newspapers
** 2001 data
ADVERTISING EXPENDITURE & ECONOMIC DATA
Advertising expenditure
(Euro million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 1,116 1,151 1,216 1,327 1,530 1,692 1,594 1,531 1,531 1,577 1,626
Magazines 561 569 596 630 675 735 731 697 690 704 733
Television 1,329 1,382 1,488 1,731 2,100 2,311 2,133
Radio 346 360 377 411 466 502 490
Cinema 29 30 32 38 42 55 45
Outdoor 160 166 178 198 282 308 287
Total 3,541 3,658 3,887 4,340 5,110 5,656 5,331 5,404 5,442 5,661 5,919
Source: 1994-2001 Duplo/Nielsen/Infoadex, 2002-2005 ZenithOptimedia
Notes: After discounts, excludes agency commission, production costs and classified advertising; magazines exclude directories.
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003