WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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SOUTH KOREA<br />
Top ten dailies (2001)<br />
Circulation* Cover Price<br />
Full page rate (Won 000s)<br />
Title Publisher (000) Won US$ Format Mono Colour<br />
The Chosun Ilbo Sang Hoon, BANG 2,428 500 0.39 Broadsheet 41,620 72,150<br />
The Joongang Ilbo Seok Hyun, HONG 2,200 500 0.39 Broadsheet 22,200 44,400<br />
The Dong-A Ilbo Hak Joon, CHANG 2,100 500 0.39 Broadsheet 22,200 61,050<br />
The Hankook Ilbo Myung Sue, CHANG 1,500 400 0.31 Broadsheet 41,400 72,000<br />
The Maeil Business Newspaper Dae Whan, CHANG 1,110 500 0.39 Broadsheet 22,200 33,300<br />
The Korea Economic Daily Joon Meong, CHOI 1,000 500 0.39 Broadsheet 27,750 44,400<br />
The Kyunghang Shinmun Joon-Bong, CHANG 950 400 0.31 Broadsheet 15,000 44,400<br />
The Sports Chosun Hyung Mock, SONG 750 500 0.39 Broadsheet 11,000 19,425<br />
The Segye Times Yong Soo, SEOL 650 400 0.31 Broadsheet - -<br />
The Busan Ilbo Sang Hoon, KIM 600 400 0.31 Broadsheet 20,000 30,000<br />
* The Chosun Ilbo is the only title independently audited by Korean ABC, all other<br />
circulation figures are publishers’ claims and are <strong>of</strong>ten disputed<br />
Top ten advertising categories (2001) Top ten newspapers (2001) Top ten advertisers (2001)<br />
Category Expenditure, won (bill) ranked by total revenue Won (mill) Advertiser Expenditure Won (mill)<br />
Entertainment 551.7 The Chosun Ilbo 614,800 Samsung Electronics 39,449<br />
IT 361.4 The Joongang Ilbo 585,500 SK Telecom 31,403<br />
Publishing 270.4 The Dong-A Ilbo 322,840 LG Electronics 28,721<br />
Property & construction 220.7 The Maeil Business Newspaper 200,000 Kia Motors 26,585<br />
Distribution 149.0 The Hankook Ilbo 184,900 Namyang Dairy 24,936<br />
Finance & insurance 140.7 The Korea Daily News 180,000 Hyundai Motors 24,078<br />
Education & welfare 129.7 The Korea Economic Daily 131,900 Lotte department store 23,406<br />
Pharmaceuticals 124.1 The Kyunghang Shinmun 100,000 Hyundai construction 21,503<br />
Government 118.6 The Hankyoreh 849,000 KT Freetel 23,706<br />
Food & drink 107.6 The Busan Ilbo 741,000 LG Telecom 20,484<br />
Source: Korea Advertising Data (KADD)<br />
Source: Korea Advertising Data (KADD)<br />
Media consumption (minutes per day)<br />
2000<br />
<strong>Newspapers</strong> 35.1<br />
Magazines 10.5<br />
Radio 61.2<br />
Television 174.1<br />
Internet 42.2<br />
Employment (dailies only)<br />
1997 1998 1999 2000 2001<br />
Total no. <strong>of</strong> journalists 9,357 7,320 6,844 - -<br />
Total no. <strong>of</strong> employees 21,200 17,301 15,670 15,342 15,073<br />
CROSS MEDIA OWNERSHIP<br />
Owners Regional TV National TV Regional newspapers National newspapers Radio<br />
Regional TV No limit Forbidden Forbidden Forbidden No limit<br />
licensees<br />
National TV Forbidden No limit Forbidden Forbidden No limit<br />
licensees<br />
Regional Forbidden Forbidden No limit No limit No limit<br />
newspaper<br />
owners<br />
National Forbidden Forbidden No limit No limit No limit<br />
newspaper<br />
owners<br />
Satellite TV Forbidden Forbidden No limit No limit No limit<br />
Broadcasters<br />
Local radio Forbidden Forbidden No limit No limit No limit<br />
licensees<br />
National radio Forbidden Forbidden No limit No limit No limit<br />
licensees<br />
Foreign Forbidden Forbidden Max. 30% Max. 30% Forbidden<br />
investors<br />
250<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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