WORLD PRESS TRENDS - World Association of Newspapers

SOUTH AFRICA
Newspaper colour capability & formats
Number of: 1999 2000 2001 2002
4-colour newspapers 17 27 17 18
Broadsheets 13 22 13 13
Tabloids 4 5 4 5
Internet publishing (No. of online editions)
2001
Dailies 1
Non-dailies 2
Note: two of the largest groups - NasPers
(via Media24) and Independent Media have
important web portals feeding from their
newspaper assets, which are extensively
promoted as being part of the news function.
However, they are seperately branded, and
NOT included above.
Top publishing companies (2001)
average weekly circulation (000)
NasPers 3,700
Independent News 3,400
Caxton 2,000
New Africa 1,100
Johnnic 1,100
Mandla-Matla 200
BDFM 200
M&G 40
New launches
Title
Launched
Daily Sun - populist journalism, May 2002
easy-to-read editorial style
Isolezwe - catering for the Zulu-speaking April 2002
readers in KwaZulu-Natal
Top ten dailies (2002)
Circulation Readership Cover Price Full page rate (Rand)
Title Publisher (000) (000) Rand US$ Format Mono * Colour *
Star Independent News 164 627 3.45 0.40 Broadsheet 62,640 100,224
Sowetan New Africa 155 1,927 2.40 0.28 Tabloid 30,576 49,959
Burger NasPers 106 503 3.00 0.35 Broadsheet 43,254 60,966
Beeld NasPers 101 338 2.70 0.31 Broadsheet 50,616 70,950
Citizen Caxton 100 579 2.30 0.27 Tabloid 21,458 31,532
Cape Argus Independent News 73 410 2.70 0.31 Broadsheet 35,910 57,456
Daily Sun NasPers 72 - 1.00 0.12 Tabloid 15,995 21,919
Daily News Independent News 51 309 2.60 0.30 Broadsheet 31,207 49,928
Cape Times Independent News 49 304 3.10 0.36 Broadsheet 30,564 46,186
Business Day BDFM 42 104 3.80 0.44 Broadsheet 46,170 65,610
* page rates exclude VAT
Top advertising categories in all media (2002)
Advertising sector
% of display ad revenue
Retail 25.8
Travel, transport, leisure 13.7
Business to business 13.5
Education, misc, media promotion, unclassified 11.5
Banking 10.1
Health & beauty 9.2
Beverages 6.8
Household 5.2
Food 4.2
Source: Nielsen’s AdEx
Note: percentages given for all media. Daily newspapers
will have a greater proportion of banking; travel,
transport, leisure; retail; business-to-business; and
education spend than the above would indicate.
Top ten advertisers (2002)
Advertiser
All-media expenditure Rand (millions)
Shoprite Checkers 222
Lever Ponds (FMCG) 215
SA Government 211
SA Breweries 201
Pick n Pay 178
Cell C 154
Coca-Cola 146
Vodacom 144
MTM 137
Standard Bank 117
Source: Nielsens AdEx
Employment statistics
A survey conducted by the South African National Editors’ Forum during
2002 revealed the following:
- 33% of reporters earning between R1,000 and R5,999 were coloured;
- 27% of reporters earning between R6,000 and R10,999 were African, while
47% were white
- almost half of respondents (41%) who indicated that they earn between
R6,000 and R10,999 were located in Cape Town, with 35% of these
located in Johannesburg;
- equal numbers of reporters who earn between R6,000 and R10,999
were male and female. More female reporters than male reporters,
however, indicated that they earn between R1,000 and R5,999 per month; and
- the medium with the highest salaries was found to be daily newspapers.
33% of respondents earning R6,000 – R10,999 said they worked in dailies.
Cover prices
Rand
Single copy 2.00-3.50
includes VAT at 14%
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 247