WORLD PRESS TRENDS - World Association of Newspapers

SOUTH AFRICA
SOUTH AFRICA
POPULATION
Adult population by age
All adults
000 %
16-24 7,895 27
25-34 7,402 25
35-49 7,843 27
50+ 6,442 22
Total 29,582 100
Source: AMPS 2002
Newspaper reach (%)
Daily
All adults 17.1
Source: AMPS 2002
Adult population by income
All adults
000 %
A 1,777 6
B 2,649 9
C 3,636 12
D 3,567 12
E 4,375 15
F 4,543 15
G 6,336 21
H 2,698 9
Total 29,581 100
Source: AMPS 2002
Income per month (Rand):
A = 12,000+
B = 7,000-11,999
C = 4,000-6,999
D = 2,500-3,999
E = 1,400-2,499
F = 900-2,499
G = 500-899
H = 1-499
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of titles
Regional dailies 17 18 16 17 18 5.88 5.88
Non-dailies 104 104 101 106 110 5.77 3.77
National non-dailies 1 1 2 2 2 100.00 0.00
Regional non-dailies * 13 13 9 9 9 -30.77 0.00
Local non-dailies ** 90 90 90 95 99 10.00 4.21
Sundays 4 6 6 7 7 75.00 0.00
Free papers 151 155 160 170 175 15.89 2.94
Circulation (000)
Regional dailies 1,149 - 1,118 1,169 1,137 -1.03 -2.72
Non-dailies 1,579 - 1,030 1,153 986 -37.57 -14.50
National non-dailies 36 - 235 251 238 560.28 -5.30
Regional non-dailies * 1,138 - 795 902 748 -34.26 -17.06
Local non-dailies ** 405 - - - 347 -14.44 -
Sundays 960 1,310 1,274 1,281 1,449 50.97 13.14
Free papers 3,020 - 3,200 3,400 3,500 15.89 2.94
Total annual sales (millions of copies)
Regional dailies 287 - 280 292 284 -1.05 -2.74
Non-dailies 82 - 54 60 51 -37.85 -15.00
Sundays 49 67 65 65 74 51.02 13.85
Free papers 154 - 163 173 179 16.23 3.47
* regional non-dailies exclude 5 daily Saturday editions which are insufficiently
differentiated from their Mon-Fri editions despite having a separate ABC certificate.
** local newspapers are called community newspapers
Titles
17
16.5
Number of daily titles and circulation
Titles
18.5
18
17.5
16
15.5
15
1998 1999 2000 2001 2002
Circulation
1,180
1,170
1,160
1,150
1,140
1,130
1,120
1,110
1,100
1,090
Circulation (000s)
MORE FACTS
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (Rand million)
Dailies 1,195 1,343 1,407 1,445 1,758 47.14 21.65
Dailies § 1,400 1,495 1,487 1,445 1,606 14.73 11.09
Sundays & non-dailies 509 570 657 652 814 59.92 24.88
Free papers 364 393 412 423 534 46.76 26.29
§ at constant 2001 prices
Before discounts - medium to large advertisers can expect discounts of 30%
or more, rising with volume. Excludes classified and inserts, which are important for many titles.
After agency commission of 16.5%
2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
0
Dailies: Advertising revenues at current and constant
2001 prices (Rand million)
1998 1999 2000 2001 2002
Current
Constant
246
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003