WORLD PRESS TRENDS - World Association of Newspapers

SLOVENIA
CROSS MEDIA OWNERSHIP
Owners Regional TV National TV Regional Newspapers National Newspapers Radio
Foreign max. 20% max. 20% max. 20% max. 20% max. 20%
Investors
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 242.75 SIT at 2001 rate
Gross Domestic Product (SIT billion)
at current prices 2,222 2,555 2,907 3,254 3,648 4,036 4,566
% change 19.9 15.0 13.8 11.9 12.1 10.6 13.2
at 2001 prices 3,732 3,913 4,080 4,208 3,290 4,414 4,566
% change 6.5 4.9 4.3 3.1 -21.8 34.2 3.5
Gross Domestic Product per capita (SIT 000)
at current prices 1,116 1,284 1,461 1,643 1,833 2,028 2,295
at 2001 prices 1,875 1,967 2,050 2,125 1,653 2,218 2,295
Population
Millions 2.0 2.0 2.0 2.0 2.0 2.0 2.0
Consumer Price Index
2001=100 59.5 65.3 71.3 77.3 82.4 91.4 100.0
% change 12.6 9.7 9.1 8.5 6.6 10.9 9.4
Ad.spend as a % of GDP
0.54 0.68 0.75 0.98 1.12 - -
Advertising Expenditure Growth (%)
at current prices 15.7 45.1 24.2 46.8 28.1 - -
at 2001 prices 2.8 32.3 13.9 35.3 20.2 - -
Source: IFS, ZenithOptimedia
Advertising expenditure
(SIT million, in current prices)
1994 1995 1996 1997 1998 1999
Newspapers 2,413 2,423 2,985 3,353 4,444 4,935
Magazines 2,495 2,902 3,892 4,455 5,780 6,947
Television 3,709 4,389 7,829 11,320 18,156 22,714
Radio 1,540 1,880 2,034 1,730 2,400 4,280
Outdoor 266 471 765 886 1,145 2,020
Total 10,423 12,065 17,504 21,745 31,924 40,897
Source: Mediana, IBO Advertising Expenditure
Notes: Before discounts (includes agency commision,
excludes classifieds and production costs).
Research
There is no independent organisation which audits circulation.
Readership is measured by: The National Readership Survey,
owned by the Slovenian Advertising Chamber.
Methodology: The survey is undertaken by CATI Marketing,
Media and Social Research & Consulting, which conducts about
110 telephone interviews a day with individuals aged between
10 and 75.
Taxes
VAT on: sales 8.5% advertising 20%
newsprint 20% new equipment 20%
composition 0 (standard VAT rate 20%)
Like all companies, publishers pay corporation tax at 25%.
Ownership
Does any law exist governing publishing-house ownership, or the
registration of shares in newspaper-publishing companies No
individual or company may own more than 33% of a newspaper
publisher.
Is there any law prohibiting or restricting foreign companies or
individuals from owning shares, and in particular, the majority of
shares, of domestic daily newspapers Like domestic companies,
foreign companies may not own more than 33% of a newspaper
publisher.
Is there any law prohibiting daily newspaper or periodical publishers
from operating radio or television stations in the same locality Media
owners cannot launch TV or radio stations or newspapers, and
cannot own over 10% of any in existence.
So as to guarantee disclosure and transparency in the capital structure
and to avert silent partnerships, is there a law or rule making it possible
to determine who actually owns a publishing company All
individuals or companies owning at least 10% in any company
must disclose their interest.
Is there an antitrust law limiting concentration in the daily press If
any publisher controls over 50% of the market, it has to be
reported to the authorities.
Is further regulation of media concentration expected No
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 245