WORLD PRESS TRENDS - World Association of Newspapers

SLOVAKIA
Research
Circulation is audited by: Audit Bureau of Circulation – Slovak
Republic.
Readership is measured by: AISA Slovakia together with Median
Prague. AISA is a full service research company providing
quantitative and qualitative research within the Slovak and
Czech republics. AISA is an NFO WorldGroup company. NFO
WorldGroup is one of the leading providers of research-based
marketing information and counsel. Note: the National Centre
for Media Communications does not exist more.
Methodology:
Operations: quantitative research includes media audience
measurement. Qualitative research includes focus groups
discussions, in-depth interviews.
Methods: face-to-face and telephone interviews, diaries, postal
surveys, home use and central location tests, ad hoc retail audit,
mystery shopping, panels, focus groups, in-depth interviews
and projective techniques.
Since 2001 the Media Research Department (as a special
department of Slovak Radio) carries out regular audience
surveys focused not only on radio audience measurement, but
also on other patterns of media behaviour of the Slovak
population (TV and press audience measurement). It also
provides public opinion polls concerned with topical problems
of Slovakia.
Products:
- listening patterns and indicators, including ratings of
broad stations in 30 minute time blocks from 2001 up
to now
- market share (share of broad stations expenditure)
from 2001 up to now
- sociodemographic attributes of radio audience
- general media behaviour of population
- preferences and opinions of the Slovak public
(political, economical, social questions)
Taxes
VAT on: sales 10% advertising 23%
newsprint 10% plant 23%
composition 23%
(normal VAT rate 10%/23%)
Newspapers pay 29% tax on profits.
Discounts
on: post 0 rail 0 telephone 0 telegraph 0 telex 0
Ownership
Does any law exist governing publishing-house ownership, or the
registration of shares in newspaper-publishing companies No
Is there any law prohibiting or restricting foreign companies or
individuals from owning shares, and in particular, the majority of
shares, of domestic daily newspapers No
Is there any law prohibiting daily newspaper or periodical publishers
from operating radio or television stations in the same locality The
new media law all but prohibits cross ownership. It states quite
clearly that the owner of a business in one medium cannot own
more than 20% of a business in another.
So as to guarantee disclosure and transparency in the capital structure
and to avert silent partnerships, is there a law or rule making it possible
to determine who actually owns a publishing company No
Is there an antitrust law limiting concentration in the daily press
No
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003