WORLD PRESS TRENDS - World Association of Newspapers

SLOVAKIA
Internet publishing (No. of online editions)
1998 1999 2000 2001 2002
Dailies 10 17 18 20 14
Non-dailies - - 1 1 -
Newspaper colour capability & formats
Number of: 1998 1999 2000 2001 2002
4-colour newspapers 6 8 8 22 19
Broadsheets 18 21 28 20 17
Tabloids 1 2 1 2 2
ADVERTISING EXPENDITURE & ECONOMIC DATA
Online readership
Average number of page impressions per month
SME 138,185
1RYêÃþDV 55,758
Korzár 9,752
Új Szó 4,269
Šport 4,175
Figures are audited by Taylor Nelson Sofres
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$ = 48.36 SKK at 2001 rate
Gross Domestic Product (SKK billion)
at current prices 546 606 686 751 815 909 989
% change 17.1 11.0 13.2 9.4 8.6 11.5 8.9
at 2001 prices 870 913 973 998 980 976 989
% change 6.6 4.9 6.6 2.6 -1.8 -0.5 1.4
Gross Domestic Product per capita (SKK 000)
at current prices 101.9 112.9 127.5 139.3 151.0 168.3 183.2
at 2001 prices 162.3 169.9 180.9 185.2 181.5 180.7 183.2
Population
Millions 5.4 5.4 5.4 5.4 5.4 5.4 5.4
Consumer Price Index
2001=100 62.8 66.4 70.5 75.2 83.2 93.2 100.0
% change 9.9 5.8 6.1 6.7 10.6 12.0 7.3
Ad.spend as a % of GDP
0.21 0.30 0.78 1.02 1.03 1.03 1.28
Advertising Expenditure Growth (%)
at current prices 29.8 60.5 193.1 42.9 9.6 11.2 35.6
at 2001 prices 18.1 51.7 176.1 34.0 -0.9 -0.7 26.3
Source: IFS, ZenithOptimedia
Advertising expenditure (SKK million, in current prices)
1997 1998 1999 2000 2001
Newspapers 757 980 1,057 1,113 1,103
Magazines 571 802 798 831 1,376
Television 3,350 5,068 5,707 6,544 8,967
Radio 421 511 492 554 741
Cinema 0 0 0 0 11
Outdoor 256 292 334 284 446
Total 5,355 7,653 8,388 9,326 12,644
Source: 1997-2001 TNS A-Connect
Notes: Before discounts, includes classified, excludes production
costs and agency commission
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 241