WORLD PRESS TRENDS - World Association of Newspapers

SLOVAKIA
Type of newspaper sales 2001 (%)
Single Home Postal
copy deliveries deliveries
1997 70 25 5
1998 70 25 5
1999 70 25 5
2000 70 25 5
2001 70 25 5
Home
deliveries
25%
Type of newspaper sales in 2001 (%)
Postal
deliveries
5%
Single copy
70%
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Advertising revenues (SKK million) *
Dailies - - 835 1,035 909 - -12.22
Sales revenues (SKK million)
Dailies 1,266 - - - 1,560 23.22 -
Non-dailies 36 - - - - - -
Advertising revenues are before discounts. A typical discount is 15%.
* Figures include classifieds and inserts
1998 1999 2000 2001 2002
As % of average cover price
Single copy sales 38 38 40 38 40
Home deliveries 45 45 45 45 45
Postal deliveries 30 30 30 30 30
Average distribution cost per copy
Subscription SKK 3.00 3.50 3.80 4.40 4.80
Euro 0.06 0.08 0.09 0.12 1.20
Single copy SKK 3.60 3.60 3.90 4.00 4.30
Euro 0.08 0.09 0.10 0.11 1.00
Newsprint costs (average per ton)
SKK 20,000 20,000 23,000 26,774 24,000
Euros 444 444 547 738 540
Cover prices
SKK
Single copy 9.00-14.00
Subscription 8.00-14.00
Top ten dailies (2002)
Circulation Readership Cover Price Full page rate (SKK)
Title Publisher (000) (000) SKK US$ Format Mono Colour
1RYêÃþDV 9\GDYDWH VWYRÃþDVRSLVRYÃDÃQRYtQ 146 900 8.50-12.00 0.18-0.25 Tabloid 101,000 153,000
SME Petit Press 61 380 10.00-14.00 0.21-0.29 Broadsheet 105,000 137,000
Pravda Perex 59 370 9.00-13.00 0.19-0.27 Broadsheet 99,000 -
Šport Sport Press ** 330 12.00 0.25 Tabloid 50,000 100,000
Korzár * Petit Press 33 200 9.50-12.50 0.20-0.26 Broadsheet 66,000 -
Új Szó Petit Press 28 180 9.50-11.00 0.20-0.23 Broadsheet 66,000 86,000
Národná obroda Výhra 24 170 10.00 0.21 Broadsheet 55,000 -
Hospodárske noviny Ecopress 22 130 11.00-12.00 0.23-0.25 Broadsheet 90,000 120,000
1RYêÃGH Republika ** 100 10.00 0.21 Broadsheet - -
5R QtFNHÃQRYLQ\ Petit Press 6 22 10.00-14.00 0.21-0.29 - 50,000 -
* A chain of 6 regional dailies
** Not audited
Top ten advertising categories (2002) Top ten publishing companies (2002) Top ten advertisers (2002)
Advertising sector % of display ad revenue (ranked by total circulation) Advertiser Newspaper expenditure SKK (mill)
Telecommunications 17 6SRORþQRV ÃÃSOXV EuroTel Bratislava 48
Banks 7 Euroskop-Ringier Orange Slovakia 28
Insurance 5 Petit Press Slovenské telekomunikácie 27
Cars 4 9\GDYDWH VWYRÃþDVRSLVRYÃDÃQRYtQ Slovenský rozhlas 24
Newspapers/magazines 4 Perex Tesco 22
Telephone services/games 4 äLYHQD 6ORYHQVNiÃVSRULWH D 21
Beer 4 Šport press Rádio Twist 19
Political parties 3 AH-Public Tatra Banka 12
Light drinks 3 TV Tip Renault 11
Carbonated drinks 3 Ecopress Peugeot 11
Source: AC Nielsen
Source: AC Nielsen
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WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003