WORLD PRESS TRENDS - World Association of Newspapers

SINGAPORE
ADVERTISING EXPENDITURE & ECONOMIC DATA
Main economic indicators 1995-2001
1995 1996 1997 1998 1999 2000 2001
1 US$= 1.79 S$ at 2001 rate
Gross Domestic Product (S$ billion)
at current prices 118 128 140 138 140 160 153
% change 10.4 8.9 9.4 -1.9 1.8 14.1 -4.0
at 2001 prices 124 134 143 141 143 161 153
% change 9.6 7.4 7.3 -1.6 1.7 12.6 -4.9
Gross Domestic Product per capita (S$ 000)
at current prices 33.4 34.9 37.0 35.1 35.5 38.7 37.2
at 2001 prices 35.2 36.4 37.8 36.0 36.3 39.1 37.2
Population
Millions 3.5 3.7 3.8 3.9 4.0 4.1 4.1
Consumer Price Index
2001=100 94.7 96.0 97.9 97.6 97.7 99.1 100.0
% change 1.7 1.4 2.0 -0.3 0.1 1.4 1.0
Ad.spend as a % of GDP
0.89 0.89 0.91 0.86 0.87 0.94 1.00
Advertising Expenditure Growth (%)
at current prices 8.1 7.9 12.2 -6.9 2.6 23.4 2.7
at 2001 prices 6.3 6.4 10.0 -6.6 2.5 21.7 1.7
Source: IFS, ZenithOptimedia
Advertising expenditure
(S$ million, in current prices)
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005
Newspapers 542 578 647 575 610 751 680 684 689 713 752
Magazines 62 68 64 58 62 68 72 69 73 75 82
Television 355 379 440 434 410 504 557
Radio 55 65 63 54 62 77 115
Cinema 8 10 15 15 18 22 22
Outdoor 30 35 44 49 54 78 96
Total 1,052 1,135 1,273 1,185 1,216 1,500 1,541 1,595 1,635 1,710 1,807
Source: 1995-2001 AC Nielsen/SRS Adex, 2002-2005 ZenithOptimedia
Notes: Excludes production costs, includes agency commission (15%), before discounts, includes some classified advertising
(’display classifieds’ for banking/finance, cars, leisure/travel & property)
Research
Circulation is audited by: Media Circulation Services (MCS)
Readership is audited by: AC Nielsen
Methodology: 4,500 face-to-face interviews.
Ownership
Does any law exist governing publishing-house ownership, or the
registration of shares in newspaper-publishing companies Yes.
Newspapers are subject to the Newspaper and Printing Presses
Act. No individual may own more than 3% of a newspaper.
Is there any law prohibiting or restricting foreign companies or
individuals from owning shares, and in particular, the majority of
shares, of domestic daily newspapers No. The previous 49% limit
on foreign ownership has been removed.
Is there any law prohibiting daily newspaper or periodical publishers
from operating radio or television stations in the same locality No
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 237