WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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SINGAPORE<br />
Top dailies (2002)<br />
E=English C=Chinese M=Malay T=Tamil Circulation Readership Cover price<br />
Full page rate (S$)<br />
Title Publisher (000) (000) S$ US$ Format Mono Colour<br />
The Straits Times (E) Singapore Press Holdings 385 1,323 0.60 0.33 Broadsheet 16,101 26,001<br />
Streats (E) Singapore Press Holdings 280 324 free free Tabloid 3,465 5,865<br />
Lianhe Zaobao (C) Singapore Press Holdings 188 668 0.65 0.36 Broadsheet 11,660 19,160<br />
Lianhe Wanbao (C) Singapore Press Holdings 130 550 0.60 0.33 Broadsheet 6,264 9,264<br />
The New Paper (E) Singapore Press Holdings 123 506 0.60 0.33 Tabloid 2,495 4,895<br />
Shin Min Daily News (C) Singapore Press Holdings 118 398 0.60 0.33 Broadsheet 4,752 7,752<br />
Berita Harian (M) Singapore Press Holdings 62 262 0.40 0.22 Broadsheet 3,672 7,122<br />
Business Times (E) Singapore Press Holdings 30 99 0.85 0.47 Broadsheet 5,024 7,624<br />
Tamil Murasu (T) Singapore Press Holdings 8 38 0.50 0.28 Broadsheet 2,592 4,592<br />
Source: AC Nielsen<br />
Top ten advertising categories (2002)<br />
Advertising sector Share <strong>of</strong> display ad revenue (%)<br />
Services 40.8<br />
Agriculture, industry & commerce 17.3<br />
Retail 12.5<br />
Entertainment 6.0<br />
Auto 5.3<br />
Luxury items 4.9<br />
Household goods 3.0<br />
Household equipment & appliances 2.6<br />
Congratulatory/announcements 2.0<br />
Toiletries 1.5<br />
Source: AC Nielsen Adex<br />
Top ten advertisers (2002)<br />
Advertiser Newspaper ad expenditure S$ (000)<br />
SPH Mediaworks 15,372<br />
Far East Organization Centre 11,681<br />
Starhub 10,623<br />
Courts 9,444<br />
Mobileone 9,055<br />
NTUC Fairprice Co-operative 6,951<br />
Singapore Telecom Mobile 6,850<br />
Dell 6,394<br />
Informatics Holdings 6,266<br />
Citibank 6,198<br />
Source: AC Nielsen Adex<br />
Type <strong>of</strong> newspaper sales (%)<br />
Single Home<br />
copy deliveries<br />
1998 52.6 47.4<br />
1999 54.9 45.1<br />
2000 55.7 44.3<br />
2001 55.5 44.5<br />
2002 56.7 43.3<br />
Home<br />
deliveries<br />
43.3%<br />
Type <strong>of</strong> newspaper sales in 2002 (%)<br />
Single copy<br />
56.7%<br />
Newspaper colour capability & formats<br />
Number <strong>of</strong>: 1998 1999 2000 2001 2002<br />
4-colour newspapers 8 8 9 9 9<br />
Broadsheets 7 7 8 7 7<br />
Tabloids 1 1 1 2 2<br />
Newspaper reach (%)<br />
Daily Weekly<br />
All adults 87 95<br />
Men 90 97<br />
Women 84 93<br />
MHS 85 94<br />
MHS = Main Household Shopper<br />
Source: AC Nielsen<br />
Internet publishing (No. <strong>of</strong> online editions)<br />
2001 2002<br />
Dailies 6 6<br />
Top publishing company (2002)<br />
Turnover S$ (mill)<br />
Singapore Press Holdings 903<br />
Cover prices<br />
S$<br />
Single copy 0.40-0.85<br />
Subscription 0.40-0.85<br />
236<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003
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