WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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SINGAPORE<br />
POPULATION<br />
Adult population by age and sex<br />
All adults Male Female Households<br />
000 % 000 % 000 % 000<br />
15-24 518 17 259 17 259 17 998<br />
25-34 666 22 333 22 333 22<br />
35-44 727 24 379 25 348 23<br />
45-54 568 18 290 19 278 18<br />
55+ 598 19 284 18 314 20<br />
Total 3,077 100 1,545 100 1,532 100<br />
Source: AC Nielsen Media Index<br />
Adult population by social class<br />
All adults Male Female<br />
000 % 000 % 000 %<br />
AB 710 23 491 32 219 14<br />
C1 529 17 183 12 346 23<br />
C2 332 11 306 20 26 2<br />
D 291 9 148 10 143 9<br />
E 34 1 34 2 0 0<br />
F 1,177 38 380 25 797 52<br />
Total 3,073 100 1,542 100 1,531 100<br />
Source: AC Nielsen Media Index<br />
AB = pr<strong>of</strong>essionals, managers, executives, businessmen<br />
C1 = white collar<br />
C2 = skilled/semi-skilled blue collar<br />
D = unskilled blue collar<br />
E = national service<br />
F = full-time housewives, students, retired, unemployed<br />
Full-time housewives<br />
Housewives<br />
000<br />
under 25 7<br />
25-34 83<br />
35-44 134<br />
45-54 119<br />
55+ 212<br />
Total 555<br />
Source: AC Nielsen Media Advisor<br />
Households<br />
Households<br />
Occupancy 000<br />
1 person 25<br />
2 people 175<br />
3 people 159<br />
4 people 301<br />
5 or more people 338<br />
without children 538<br />
with children 460<br />
with children aged 0-3 108<br />
with children aged 4-14 425<br />
Total 998<br />
Source: AC Nielsen Media Advisor<br />
Age structure <strong>of</strong> daily readership<br />
% <strong>of</strong> % reach within<br />
Age readership age group<br />
15-24 16.3 84.4<br />
25-34 21.4 86.3<br />
35-44 24.4 90.0<br />
45-54 19.1 89.9<br />
55+ 18.8 84.1<br />
Ethnic distribution<br />
Group %<br />
Chinese 76.7<br />
Malay 14.0<br />
Indian 7.9<br />
Other 1.4<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Number <strong>of</strong> titles<br />
Total dailies 8 8 9 8 8 0.00 0.00<br />
Non-dailies 2 2 3 2 2 0.00 0.00<br />
Sundays 6 7 7 7 7 16.67 0.00<br />
Free papers - - 1 1 1 - 0.00<br />
Circulation (000)<br />
Total dailies 1,062 1,078 1,096 1,050 1,045 -1.60 -0.48<br />
Non-dailies 63 69 115 95 99 57.14 4.21<br />
Sundays 959 1,091 1,088 1,057 1,062 10.74 0.47<br />
Free papers - - 238 250 280 - 12.00<br />
Total annual sales (millions <strong>of</strong> copies)<br />
Dailies 326 332 342 326 327 0.38 0.34<br />
Non-dailies 3 4 5 5 4 35.08 -6.40<br />
Sundays 50 53 55 55 56 12.62 1.52<br />
Free papers - - - 61 57 - -6.78<br />
Titles<br />
10<br />
9<br />
8<br />
7<br />
Number <strong>of</strong> daily titles and circulation<br />
Titles<br />
Circulation<br />
1,100<br />
1,090<br />
1,080<br />
1,070<br />
1,060<br />
1,050<br />
1,040<br />
1,030<br />
1,020<br />
1,010<br />
1998 1999 2000 2001 2002<br />
Circulation (000s)<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 235
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