WORLD PRESS TRENDS - World Association of Newspapers

SERBIA-MONTENEGRO
POPULATION
Population by age and sex
All individuals Male Female Households
000 % 000 % 000 % 000
Children 1,270 17 652 18 618 16 2,600
16-24 915 12 467 13 448 12
25-34 981 13 491 13 490 13
25-44 1,018 14 504 14 514 13
45-54 1,193 16 591 16 602 16
55-64 833 11 394 11 439 11
65+ 1,288 17 547 15 741 19
Total 7,498 100 3,646 100 3,852 100
Source: SMMRI
Population by social class and sex
All adults Male Female Households
000 % 000 % 000 % 000 %
A+B 84 2 54 3 30 2 49 2
C1 171 4 102 5 69 4 89 4
C2 1,411 37 845 39 566 34 552 27
D 607 16 396 18 211 13 310 15
E 1,564 41 752 35 812 48 1,068 52
Total 3,837 100 2,149 100 1,688 100 2,068 100
Source: Latvian Statistics Bureau
A= Employed (officially)
B= Work but are not officially employed
C1= Employer (owner/co owner of the company or store)
C2= Individual farmer
D= Freelancer, lawyer, artist
E= Pensioners (have incomes from rents or receives support)
Housewives (co-habiting persons)
Housewives
000 %
Under 25 18 3
25-34 63 9
35-44 76 11
45-54 137 20
55-64 149 22
65+ 230 34
Total 673 100
Households
Households
000 %
1 person 452 17
2 people 642 25
3 people 515 20
4 people 562 22
5 people or more 429 17
2,600 100
without children 1,810 70
With children 790 30
with children aged 0-3 226 9
with children aged 4-9 369 14
with children aged 10-15 424 16
Total 2,600 100
Children are defined as under 16 years of age
Age structure of readership (2000)
% of % reach within
Age readership age group
10-19 11.9 49.0
20-29 17.8 73.1
30-39 19.1 76.6
40-49 21.6 74.3
50-70 29.6 65.5
Source: SMMRI
Newspaper reach (%) (2002)
Daily Weekly
All adults * 50.6 71.0
Men * 56.1 76.0
Women * 45.3 66.1
Source: SMMRI
* aged 18-70
NUMBER OF TITLES AND CIRCULATION
2002
Number of titles
Dailies 29
Non-dailies 578
Circulation (000)
Dailies 1,015
Non-dailies 4,046
Total annual sales (millions of copies)
Dailies 293
Non-dailies 75
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 233