WORLD PRESS TRENDS - World Association of Newspapers

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RUSSIA MORE FACTS Change (%) 1999 2000 2001 2002 99/2002 2001/02 Print subscription revenues* Roubles (million) 3,746 5,333 6,850 8,757 133.8 27.84 US$ (million) 153 190 235 279 83.1 18.93 Volume of advertising sold** (A2 pages & page equivalents) Total 28,726 33,360 77,616 87,349 204 13 Colour 12,605 20,799 37,527 43,707 247 16 Source: Russian Federal Postal Services * Includes 90% of subscription sales of newspapers, magazines and books in Russia **Source: TNS Gallup AdFact Data covers the entire press (newspapers, magazines and advertising publications) and excludes classified advertising. Top ten national dailies (2002) Circulation * Readership ** Cover Price Full page rate (US$) Title Publisher (000) (000) RR US$ Format Mono Colour Komsomolskaya Pravda ZAO Prof-Media 674 2,147 2.46 0.08 Tabloid 17,050 20,460 Iz Ruk v Ruki OOO Pronto Moscow - 2,018 1.80 0.06 Tabloid 2,322 - Moskovskiy Komsomolets Redaktsiya Gazety - 918 2.16 0.07 Broadsheet 20,970 - Sport-Express ZAO Sport-Express - 552 5.68 0.19 Broadsheet 12,705 - Sovietskiy Sport ZAO Prof-Media 205 446 3.43 0.12 Tabloid 4,950 5,940 Izvestia ZAO Prof-Media 232 422 2.90 0.10 Broadsheet 23,650 29 562 Rossiyskaya Gazeta Rossiyskaya Gazeta - 278 3.00 0.10 Broadsheet*** 13,350 12,000 Kommersant Daily ZAO PH Kommersant 103 260 4.55 0.16 Broadsheet 21,450 - Trud Redaktsiya Gazety Trud - - 1.92 0.07 Broadsheet 8,516 - Zhizn’ PH Zhizn’ - - 2.28 0.08 Tabloid 2,710 - Source: Mediamark estimates based on data from the National Circulation Service, Advertising Practice magazine, MediaAtlas, and COMCON-Media * Column includes only circulation data reported by the National Circulation Service (NCS) ** Average issue readership (AIR) according to TNS Gallup Media *** Tabloid on Fridays Top ten advertising categories (2002) Advertising sector % of display ad revenue Financial services 15.5 Entertainment 13.5 Auto 8.8 Retail and trade 5.9 Property services 5.9 Education and recruitment 5.7 Telecommunications 4.6 Internet services 2.6 Computers and components 2.4 Advertising and marketing services 2.3 Source: TNS Gallup AdFact The Top 10 advertising segments account for 67.2% of all newspaper revenues for display advertising, or $227.5 mill. Top ten publishing companies (2002) No. titles ZAO Prof-Media 87 OOO Pronto-Moscow 81 ZAO Redaktsiya Gazety MK 69 ZAO InterMedia Group 60 ZAO PH Rossiyskaya Gazeta 5 ZAO Independent Media 5 OOO PH Redaktsiya Gazety Trud 2 ZAO PH Kommersant 1 ZAO Sport Express 1 ZAO Argumenty I Fakty 74 Source: Mediamark Consulting Agency * weeklies only Top ten advertisers (2002) Advertiser Newspaper expenditure US$ (000) Partiya 3,631 Bee Line 2,553 Toyota Motor Corporation 1,854 Mobile TeleSystems 1,756 DonStroy 1,744 Bank of Moscow 1,528 LG Electronics 1,507 BMW 1,430 Samsung Electronics 1,414 Mercury 1,392 Source: TNS Gallup AdFact Budget calculations are based on official publishing house data without consideration of discounts, premiums and taxes. Figures covers weekly and daily newspapers. New launches (2002) Yes! Nedelka Bolshoy Gorod Den’ Conservator PRELO Ogonyok Digest Source: Mediamark Consulting Agency Weekly Weekly Daily Weekly Weekly Monthly 230 WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003
RUSSIA ADVERTISING EXPENDITURE & ECONOMIC DATA Main economic indicators 1995-2001 1995 1996 1997 1998 1999 2000 2001 1 US$= 29.17 Roubles at 2001 rate Gross Domestic Product (Roubles billion) at current prices 1,540 2,146 2,479 2,741 4,767 7,302 9,041 % change 152.2 39.3 15.5 10.6 73.9 53.2 23.8 at 2001 prices 9,081 8,562 8,620 7,466 6,993 8,871 9,041 % change 3.0 -5.7 0.7 -13.4 -6.3 26.9 1.9 Gross Domestic Product per capita (Roubles 000) at current prices 10.4 14.5 16.8 18.7 32.7 50.2 62.6 at 2001 prices 61.3 58.0 58.6 51.0 48.0 61.0 62.6 Population Millions 148.1 147.7 147.1 146.5 145.6 145.5 144.4 Consumer Price Index 2001=100 17.0 25.1 28.8 36.7 68.2 82.3 100.0 % change 197.5 47.7 14.7 27.7 85.7 20.7 21.5 Ad.spend as a % of GDP 0.24 0.25 0.33 0.46 0.30 0.32 0.42 Advertising Expenditure Growth (%) at current prices 14.3 31.3 33.3 -7.1 -56.0 44.3 55.9 at 2001 prices -20.1 -0.2 31.3 22.0 -39.8 36.5 33.1 Source: IFS, ZenithOptimedia Advertising expenditure (US$ million, in current prices) 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 Newspapers 220 280 350 350 190 240 310 380 450 470 480 Magazines 130 170 250 220 70 100 160 210 340 410 450 Television 300 400 550 480 190 270 480 Radio 40 60 70 80 30 45 55 Cinema 0 0 0 0 0 3 4 Outdoor 110 140 180 170 92 165 275 Internet 0 0 0 0 1 3 4 Total 800 1,050 1,400 1,300 573 826 1,288 1,920 2,715 3,420 3,775 Source: 1995-2001 RARA (Russian Association of Advertising Agencies), 2002-2005 ZenithOptimedia Notes: Includes agency commission, excludes production costs, after discounts Research Circulation is audited by: The National Circulation Service (NCS). NCS’s auditing service is entirely voluntary. Each title that has had its circulation certified gains the right to print the NCS logo next to its circulation statement, thus confirming the adequacy of circulation data and allowing advertisers to assess the true potential of the title as an advertising vehicle. However, the NCS does not yet have much authority in the publishing market. As of March 1 2003 only 128 newspapers and magazines certified their circulations. Readership is measured by: TNS Gallup Media and COMCON- Media. Methodology: TNS Gallup Media (National Readership Survey – NRS) This continuous research is based on 28,000 interviews in Moscow and 50,000 interviews in the regions. The research measures readership for around 80 national and 750 regional and local newspapers and magazines. Results are supplied quarterly. COMCON-Media (Russian Target Group Index – R-TGI) This survey is conducted four times a year from an annual sample of 16,000 households and 36,000 respondents. The universal set includes Russians aged 10 and older residing in cities with populations over 100,000, or 60.4 million people. Research is conducted in 60 cities representing all 12 macroregions of Russia. Information is collected through selfcompleted questionnaires with publication logos. Taxes VAT on: sales 10% advertising 10% newsprint 20% plant 20% composition 20%* (standard VAT rate 20%) * All except publishing and editorial services, for which a 10% VAT is charged. There is a 5% tax on advertising and bill posting. What is the tax rate on profits for newspapers The tax rate on profits is 24% (7.5% to the federal budget and 16.5% to the regional budget), for newspapers as well as other private companies. Are there specific tax concessions for newspaper companies Tax concessions are provided for by RF Law No. 2124-1 about mass media information and RF Law No. 191-93 on state support of mass media and publishing in the Russian Federation. Subsidies Are there subsidies for the purchase of newsprint There are some reductions on rent for regional and local mass media. In accordance with the Federal Law On Economic Support of WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 231
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WORLD PRESS TRENDS 2003 EDITION 25
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CONTENTS CHAPTER 1: OVERALL STATIST
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CHAPTER ONE OVERALL STATISTICS
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ADVERTISING REVENUE SHARES 1998 (%)
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TITLES AND CIRCULATIONS Change (%)
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DAILIES DAILIES: COUNTRIES OF TOP 1
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TITLES DAILIES NUMBER OF TITLES/ADU
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CIRCULATION DAILIES AVERAGE CIRCULA
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ANNUAL SALES DAILIES CHANGE IN TOTA
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ADVERTISING REVENUES DAILIES CHANGE
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SALES REVENUES DAILIES CHANGE IN SA
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TITLES NON-DAILIES NUMBER OF TITLES
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CIRCULATION NON-DAILIES AVERAGE CIR
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ANNUAL SALES NON-DAILIES CHANGE IN
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SALES REVENUES NON-DAILIES NON-DAIL
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TITLES SUNDAYS NUMBER OF TITLES/ADU
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CIRCULATION SUNDAYS AVERAGE CIRCULA
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ADVERTISING/SALES REVENUES SUNDAYS
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CIRCULATION FREE PAPERS NUMBER OF T
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ANNUAL SALES FREE PAPERS FREE PAPER
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DISTRIBUTION Report on world-wide p
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DISTRIBUTION Territorial exclusivit
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CHAPTER TWO COUNTRY REPORTS
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ARGENTINA Type of newspaper sales i
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ARMENIA Commentary - IREX/ProMedia
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ARMENIA MORE FACTS Type of newspape
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AUSTRALIA * Change (%) 1998 1999 20
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AUSTRALIA ADVERTISING EXPENDITURE &
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Commentary - Verband Österreichisc
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AUSTRIA NUMBER OF TITLES AND CIRCUL
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AUSTRIA Main economic indicators 19
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MORE FACTS AZERBAIJAN Top ten daili
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BELGIUM MORE FACTS Change (%) 1998
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BELGIUM Advertising expenditure (Eu
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BRAZIL MORE FACTS Change (%) 1999 2
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BRAZIL Research Circulation is audi
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BULGARIA Change (%) 1998 1999 2000
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CAMEROON Due to a lack of available
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CANADA Commentary - CNA There are c
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CANADA Top ten advertising categori
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CHILE Commentary - Asociación Naci
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CHILE CROSS MEDIA OWNERSHIP Owners
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CHINA The management of newspapers
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CHINA Top dailies (2002) Circulatio
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COLOMBIA POPULATION Population by a
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COLOMBIA Online readership (no. of
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COSTA RICA Commentary - Grupo Naci
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COSTA RICA Internet publishing (No.
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CROATIA Commentary - Zagreb Univers
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CROATIA Top ten dailies (2002) Circ
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POPULATION CYPRUS Due to a lack of
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CYPRUS Main economic indicators 199
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CZECH REPUBLIC NUMBER OF TITLES AND
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CZECH REPUBLIC CROSS MEDIA OWNERSHI
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DENMARK Commentary - Danish Newspap
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DENMARK Top ten dailies (2002) Circ
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EAST TIMOR POPULATION Population Al
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ESTONIA MORE FACTS Distribution and
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ESTONIA Advertising expenditure (Kr
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FINLAND NUMBER OF TITLES AND CIRCUL
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FINLAND Advertising expenditure (Eu
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FRANCE MORE FACTS Change (%) 1998 1
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FRANCE Main economic indicators 199
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GERMANY POPULATION Population All i
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GERMANY Top ten publishing companie
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GERMANY In the press sector, a plan
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GREECE Change (%) 1998 1999 2000 20
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GREECE Research Readership is measu
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HONG KONG Top ten advertising categ
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HUNGARY MORE FACTS Change (%) 1998
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HUNGARY Research Circulation is aud
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ICELAND Type of newspaper sales (%)
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INDIA The INS Press Handbook has be
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INDIA Main economic indicators 1995
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INDONESIA MORE FACTS Change (%) 199
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IRELAND Commentary - Cullen Communi
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IRELAND NUMBER OF TITLES AND CIRCUL
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IRELAND Distribution and newsprint
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ISRAEL POPULATION Population by age
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ITALY Commentary - FIEG Italy is in
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ITALY Top ten dailies (2002) Circul
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ITALY The older scheme for assistin
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JAPAN MORE FACTS Change (%) 1998 19
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JAPAN Main economic indicators 1995
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KENYA Top dailies (2001) Circulatio
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KYRGYZSTAN Due to a lack of availab
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KYRGYZSTAN Research Circulation is
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LATVIA Type of newspaper sales (%)
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LATVIA Advertising expenditure (Lat
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LEBANON MORE FACTS Change (%) 1998
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LITHUANIA POPULATION Population by
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Page 185 and 186: LUXEMBOURG Change (%) 1998 1999 200
Page 187 and 188: LUXEMBOURG Research Circulation is
Page 189 and 190: MACEDONIA Top ten publishing compan
Page 191 and 192: MALAYSIA Commentary - Macomm The Ma
Page 193 and 194: MALAYSIA ADVERTISING EXPENDITURE &
Page 195 and 196: MEXICO Commentary - El Universal Th
Page 197 and 198: MEXICO Top ten publishing companies
Page 199 and 200: MOLDOVA Commentary - Association de
Page 201 and 202: MONGOLIA POPULATION Population by a
Page 203 and 204: MONGOLIA Top ten advertising catego
Page 205 and 206: NETHERLANDS Commentary- Dutch Newsp
Page 207 and 208: NETHERLANDS Change (%) 1998 1999 20
Page 209 and 210: NETHERLANDS Advertising expenditure
Page 211 and 212: NEW ZEALAND NUMBER OF TITLES AND CI
Page 213 and 214: NEW ZEALAND Is there any law prohib
Page 215 and 216: NORWAY MORE FACTS 9,000 8,000 7,000
Page 217 and 218: PAKISTAN Due to a lack of available
Page 219 and 220: PERU POPULATION Population by age a
Page 221 and 222: POPULATION PHILIPPINES Due to a lac
Page 223 and 224: POLAND Commentary - Polish Chamber
Page 225 and 226: POLAND Change (%) 1999 2000 2001 20
Page 227 and 228: POLAND must register as enterprises
Page 229 and 230: PORTUGAL MORE FACTS Change (%) 1997
Page 231 and 232: POPULATION ROMANIA Due to a lack of
Page 233: RUSSIA POPULATION Population by age
Page 237 and 238: SERBIA-MONTENEGRO POPULATION Popula
Page 239 and 240: SINGAPORE POPULATION Adult populati
Page 241 and 242: SINGAPORE ADVERTISING EXPENDITURE &
Page 243 and 244: SLOVAKIA Working population by soci
Page 245 and 246: SLOVAKIA Internet publishing (No. o
Page 247 and 248: SLOVENIA Commentary - CATI Slovenia
Page 249 and 250: SLOVENIA CROSS MEDIA OWNERSHIP Owne
Page 251 and 252: SOUTH AFRICA Newspaper colour capab
Page 253 and 254: SOUTH KOREA Due to a lack of availa
Page 255 and 256: SOUTH KOREA ADVERTISING EXPENDITURE
Page 257 and 258: SPAIN NUMBER OF TITLES AND CIRCULAT
Page 259 and 260: SPAIN Main economic indicators 1995
Page 261 and 262: SRI LANKA Top dailies (2002) Circul
Page 263 and 264: SWEDEN Commentary - Swedish Newspap
Page 265 and 266: SWEDEN Change (%) 1998 1999 2000 20
Page 267 and 268: SWEDEN ADVERTISING EXPENDITURE & EC
Page 269 and 270: SWITZERLAND Commentary - Schweizer
Page 271 and 272: SWITZERLAND Top ten dailies (2002)
Page 273 and 274: SWITZERLAND ii. home, and b. in whi
Page 275 and 276: TAIWAN Working population by social
Page 277 and 278: TAIWAN Research No independent orga
Page 279 and 280: TANZANIA NUMBER OF TITLES AND CIRCU
Page 281 and 282: TANZANIA Main economic indicators 1
Page 283 and 284: THAILAND Top ten advertising catego
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TURKEY POPULATION Adult population
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TURKEY ADVERTISING EXPENDITURE & EC
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UGANDA Top ten advertisers (2001) A
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UK POPULATION Population by age and
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UK Classified vs display revenue (%
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UK CROSS MEDIA OWNERSHIP Owners Reg
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UKRAINE Commentary - Mikhail Veisbe
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UKRAINE Contribution of classified
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UNITED STATES OF AMERICA Due to a l
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UNITED STATES OF AMERICA ADVERTISIN
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URUGUAY Change (%) 1998 1999 2000 2
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CHAPTER THREE QUICK REFERENCE
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QUICK REFERENCE OTHER TAXES on on o
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QUICK REFERENCE TRANSPORT & TELECOM
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CONTACTS Association/Company Countr
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WORLD ASSOCIATION OF NEWSPAPERS - W
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