WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
WORLD PRESS TRENDS - World Association of Newspapers
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RUSSIA<br />
POPULATION<br />
Population by age and sex<br />
All individuals Male Female Households *<br />
000 % 000 % 000 % 000<br />
0-15 27,856 19 14,597 22 13,259 17 40,053<br />
16-24 20,405 14 10,449 15 9,956 13<br />
25-34 19,802 14 10,247 15 9,555 12<br />
35-44 23,819 16 11,571 17 12,248 16<br />
45-54 20,886 14 9,138 13 11,748 15<br />
55-64 13,763 10 4,589 7 9,174 12<br />
65+ 18,288 13 7,189 11 11,099 14<br />
Total 144,819 100 67,780 100 77,039 100<br />
Source: GosKomStat<br />
*Taken from the entire population. Data on household composition will be<br />
available in July 2003 after the results from the 2002 population census<br />
become known.<br />
Newspaper reach (%)<br />
Daily Weekly Monthly<br />
All adults 23.0 47.3 52.7<br />
Men 25.8 50.6 55.9<br />
Women 20.7 44.5 50.2<br />
MHS 21.6 45.3 51.4<br />
MHS: Main Household Shopper<br />
Source: COMCON-Media<br />
Population by social class<br />
All adults Males Females Households<br />
000 % 000 % 000 % 000 %<br />
AB 13,317 11 5,720 11 7,597 12 4,614 12<br />
C1 16,080 14 5,174 10 10,906 17 5,572 14<br />
C2 27,318 23 18,651 35 8,667 14 9,466 24<br />
D 7,949 7 3,890 7 4,059 6 2,754 7<br />
E 52,299 45 19,748 37 32,551 51 17,647 44<br />
Total 116,963 100 53,183 100 63,780 100 40,053 100<br />
Source: GosKomStat<br />
A = Upper middle class - higher managerial, administrative or pr<strong>of</strong>essional<br />
B = Middle class - intermediate managerial, administrative or pr<strong>of</strong>essional<br />
C1 = Lower middle class - supervisory or clerical, and junior managerial,<br />
administrative or pr<strong>of</strong>essional<br />
C2 = Skilled working class - skilled manual workers<br />
D = Working class - semi and unskilled manual workers<br />
E = Those at lowest levels <strong>of</strong> subsistence - state pensioners or widows<br />
NUMBER OF TITLES AND CIRCULATION<br />
Change (%)<br />
1998 1999 2000 2001 2002 98/2002 2001/02<br />
Number <strong>of</strong> registered titles<br />
Total dailies 245 286 333 238 436 77.96 83.19<br />
National dailies - - - 16 18 - 12.50<br />
Regional dailies - - - 108 291 - 169.44<br />
Local dailies - - - 114 127 - 11.40<br />
Number <strong>of</strong> actually published titles*<br />
Total dailies - - - 238 436 - 83.19<br />
National dailies - - - 16 18 - 12.50<br />
Regional dailies - - - 108 291 - 169.44<br />
Local dailies - - - 114 127 - 11.40<br />
Total non-dailies - - - 3,285 3,578 - 8.92<br />
National non-dailies - - - 99 135 - 36.36<br />
Regional non-dailies - - - 478 624 - 30.54<br />
Local non-dailies - - - 2,708 2,819 - 4.10<br />
Sundays ** - - - 5,748 6,216 - 8.14<br />
Free papers - - - 2,359 2,782 - 17.93<br />
Free dailies - - - 3 3 - 0.00<br />
Free non-dailes - - - 2,356 2,779 - 18<br />
Total annual sales (millions <strong>of</strong> copies) ***<br />
All newspapers - - - 7,850 7,850 - 0.00<br />
Source: RF Ministry <strong>of</strong> Print<br />
* Estimates. Only around 7,000 <strong>of</strong> registered titles are actually published.<br />
Official data is unavailable.<br />
** Sundays include Friday editions <strong>of</strong> newspapers, special supplements and other<br />
publications intended for weekend reading and characterised by a larger volume, tabloid<br />
format and <strong>of</strong>ten full-colour printing.<br />
*** Estimates<br />
Titles<br />
500<br />
450<br />
400<br />
350<br />
300<br />
250<br />
200<br />
150<br />
100<br />
50<br />
0<br />
Number <strong>of</strong> registered titles<br />
1998 1999 2000 2001 2002<br />
<strong>WORLD</strong> ASSOCIATION OF NEWSPAPERS - <strong>WORLD</strong> <strong>PRESS</strong> <strong>TRENDS</strong> 2003 229