WORLD PRESS TRENDS - World Association of Newspapers

RUSSIA
POPULATION
Population by age and sex
All individuals Male Female Households *
000 % 000 % 000 % 000
0-15 27,856 19 14,597 22 13,259 17 40,053
16-24 20,405 14 10,449 15 9,956 13
25-34 19,802 14 10,247 15 9,555 12
35-44 23,819 16 11,571 17 12,248 16
45-54 20,886 14 9,138 13 11,748 15
55-64 13,763 10 4,589 7 9,174 12
65+ 18,288 13 7,189 11 11,099 14
Total 144,819 100 67,780 100 77,039 100
Source: GosKomStat
*Taken from the entire population. Data on household composition will be
available in July 2003 after the results from the 2002 population census
become known.
Newspaper reach (%)
Daily Weekly Monthly
All adults 23.0 47.3 52.7
Men 25.8 50.6 55.9
Women 20.7 44.5 50.2
MHS 21.6 45.3 51.4
MHS: Main Household Shopper
Source: COMCON-Media
Population by social class
All adults Males Females Households
000 % 000 % 000 % 000 %
AB 13,317 11 5,720 11 7,597 12 4,614 12
C1 16,080 14 5,174 10 10,906 17 5,572 14
C2 27,318 23 18,651 35 8,667 14 9,466 24
D 7,949 7 3,890 7 4,059 6 2,754 7
E 52,299 45 19,748 37 32,551 51 17,647 44
Total 116,963 100 53,183 100 63,780 100 40,053 100
Source: GosKomStat
A = Upper middle class - higher managerial, administrative or professional
B = Middle class - intermediate managerial, administrative or professional
C1 = Lower middle class - supervisory or clerical, and junior managerial,
administrative or professional
C2 = Skilled working class - skilled manual workers
D = Working class - semi and unskilled manual workers
E = Those at lowest levels of subsistence - state pensioners or widows
NUMBER OF TITLES AND CIRCULATION
Change (%)
1998 1999 2000 2001 2002 98/2002 2001/02
Number of registered titles
Total dailies 245 286 333 238 436 77.96 83.19
National dailies - - - 16 18 - 12.50
Regional dailies - - - 108 291 - 169.44
Local dailies - - - 114 127 - 11.40
Number of actually published titles*
Total dailies - - - 238 436 - 83.19
National dailies - - - 16 18 - 12.50
Regional dailies - - - 108 291 - 169.44
Local dailies - - - 114 127 - 11.40
Total non-dailies - - - 3,285 3,578 - 8.92
National non-dailies - - - 99 135 - 36.36
Regional non-dailies - - - 478 624 - 30.54
Local non-dailies - - - 2,708 2,819 - 4.10
Sundays ** - - - 5,748 6,216 - 8.14
Free papers - - - 2,359 2,782 - 17.93
Free dailies - - - 3 3 - 0.00
Free non-dailes - - - 2,356 2,779 - 18
Total annual sales (millions of copies) ***
All newspapers - - - 7,850 7,850 - 0.00
Source: RF Ministry of Print
* Estimates. Only around 7,000 of registered titles are actually published.
Official data is unavailable.
** Sundays include Friday editions of newspapers, special supplements and other
publications intended for weekend reading and characterised by a larger volume, tabloid
format and often full-colour printing.
*** Estimates
Titles
500
450
400
350
300
250
200
150
100
50
0
Number of registered titles
1998 1999 2000 2001 2002
WORLD ASSOCIATION OF NEWSPAPERS - WORLD PRESS TRENDS 2003 229